What Customers Crave How to Create Relevant and Memorable Experiences at Every Touchpoint
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- Englisch ausgewählt
17,99 €
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Beschreibung
Produktdetails
Einband
Taschenbuch
Erscheinungsdatum
01.03.2022
Verlag
Harper Collins (US)Seitenzahl
256
Maße (L/B/H)
20,9/13,7/2 cm
Gewicht
254 g
Sprache
Englisch
ISBN
978-1-4002-3582-7
The best companies in the world discover what their customers desire - and then deliver it in memorable and deeply human experiences. How well do you know your customers?
What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you're well on your way to success.
Jam-packed with tools and examples, What Customers Crave helps you reinvent how you engage with customers (both digitally and non-digitally) and gain invaluable insights into who they are and what they care about. Upon reading, you will discover how to:
- Use listening posts and Contact Point Innovation to refine customer types
- Engineer experiences for each micromarket that are not only exceptional, but relevant
- Connect across the five most important touchpoints
- Co-create with your customers
When you learn to provide your customers with exactly what they want, they not only buy - they come back again and again...and bring their friends. Learn what it takes to deliver what your customers crave and catapult yourself to a new level of sales and retention!
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