Using Behavioral Science in Marketing Drive Customer Action and Loyalty by Prompting Instinctive Responses

"Marketing professionals can benefit greatly from this book. Its engaging style and numerous research-based takeaways make it a standout in the field." ("Robert Cialdini, Author of Influence and Pre-Suasion")
"Nancy's book is like a Brain Tell-All: Revealing all the secrets, biases, and weird brain science fueling human decisions." ("Ann Handley, WSJ bestselling author of Everybody Writes, and Chief Content Officer, MarketingProfs")
"A tour de force. The most intelligent marketing book I have read in years." ("Mark Schaefer, author of Marketing Rebellion")
"Using the latest behavioral science research, Nancy Harhut has created a clear and actionable guide to how customers' brains really work. Every marketer who wants to attract and retain more customers needs this book." ("Roger Dooley, Author of Brainfluence and Friction")
"An actionable and comprehensive guide to neuromarketing from an industry veteran - get it before your competitors do!" ("Tim Ash, Author of Unleash Your Primal Brain, keynote speaker, executive marketing advisor")
"You'll use these tactics in your next marketing campaign, but you'll also use them in your next marketing meeting. Yes, this book will help you win support for your ideas in the conference room. I apply what I've learned from Nancy in marketing, in sales and even in management." ("Andy Crestodina, Co-Founder/Chief Marketing Officer, Orbit Media Studios, Author of Content Chemistry")
"Tried and tested principles are at the heart of Nancy's book. Bringing in behavioural techniques such as temporal landmarks, instant gratification and bridging the gap between our present and future selves, this is the type of practical book needed now as we take behavioural science out of the lab and into our working business practices." ("Louise Ward, 42 Courses & Co-Host of Behavioural Science Club")
"Nancy has one of the most brilliant marketing minds I have ever come to know. If you follow even one of the principles outlined in this book it will change the course of your business forever!" ("Paul Chambers, CEO and Co-Founder, Subscription Trade Association (SUBTA)")
"Nancy has created a straight-forward, well researched, easy to use guide for how behavioral insights can improve your marketing strategy and results. It is a gift." ("Jeff Kreisler, Co-author of Dollars and Sense, Founding Editor of PeopleScience.com, Head of Behavioral Science, JP Morgan Chase")
"This is the most important book on marketing in many years. Every page includes valuable and often counter-intuitive information you can put to use right away. If you like Dan Ariely, Robert Cialdini and other behavioral scientists, you're going to love Nancy Harhut." ("Alan Rosenspan, President, Alan Rosenspan & Associates, Author of Confessions of a Control Freak")