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  • Produktbild: Nutrition Science, Marketing Nutrition, Health Claims, and Public Policy
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Nutrition Science, Marketing Nutrition, Health Claims, and Public Policy

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Beschreibung

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

26.04.2023

Abbildungen

82 illustrations (12 in full color)

Herausgeber

Dilip Ghosh + weitere

Verlag

Elsevier Science & Technology

Seitenzahl

402

Maße (L/B/H)

27,9/21,6/2,1 cm

Gewicht

929 g

Sprache

Englisch

ISBN

978-0-323-85615-7

Beschreibung

Rezension

"...covers a lot of ground, including nutrition marketing, policy, claims, and science . [with a] purpose to shed light on the business of nutrition, delving into marketing strategies and public policies, and their impact on overall health and wellness . [U]seful for health officials, registered dietitians, researchers, and food companies, primarily those in Australia and India . [and] covers a wide breadth of information. [C]ontains two fascinating chapters on holistic health [with] many tables highlighting home remedies and traditional herbs (from India) used for health and chronic conditions. [An] enjoyable read for those interested in the regions covered and the differences between populations and their marketing efforts and policies." --©Doody s Review Service, 2023, Amy Hess Fischl, MS RDN LDN BC-ADM CDCES (University of Chicago Medical Center)

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

26.04.2023

Abbildungen

82 illustrations (12 in full color)

Herausgeber

Verlag

Elsevier Science & Technology

Seitenzahl

402

Maße (L/B/H)

27,9/21,6/2,1 cm

Gewicht

929 g

Sprache

Englisch

ISBN

978-0-323-85615-7

Herstelleradresse

Libri GmbH
Europaallee 1
36244 Bad Hersfeld
DE

Email: GPSR Kontakt

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  • Produktbild: Nutrition Science, Marketing Nutrition, Health Claims, and Public Policy
  • Produktbild: Nutrition Science, Marketing Nutrition, Health Claims, and Public Policy

  • Acknowledgement

    1. Introduction

    Nutrition Science

    2. Evidence-based Nutrition communication

    3. Clinical application of whey proteins

    4. Prospects of using of biologically active substances to prevent depression

    5. Nutrition needs for lifestyle changes and managing disorders

    Nutrition Marketing

    6. Integrated Marketing Communications on Health Related Consumer Behaviours

    7. Nutrition marketing on food labels

    8. Innovative packaging as marketing tool in nutraceutical/nutritional products

    9. Converting traditional knowledge to marketable products

    10. Behavioural Nutrition

    11. Branding and communication strategies in marketing nutritional products

    12. Supply Chain; a competitive advantage

    13. Marketing nutraceuticals and OTC products as FMCG products

    14. The Pursuit of Natural Medicine - A Current Perspective

    Social Marketing & Responsibility

    15. Effectiveness of social marketing interventions for health improvement

    16. Social media as a new platform for nutritional and health messages

    17. Supporting healthy eating behaviour through social marketing

    Consumer Perception & Insight

    18. Cross-cultural perspective on health and nutrition claims, country of origin

    19. Consumer centric innovation

    20. Personalized nutrition: evolving science, consumer insights and regulatory position

    21. Consumer perception & in-sight:??Role of brand equity

    Public Health Policy & Regulation

    22. How nutrition marketing links to public policy

    23. Tools to understand what improves the health and wellbeing of New Zealanders

    24. Nutrition regulation and policy in India

    25. Integration of planning and food policy for improved nutrition

    Case Studies

    26. "Chyavanprash" -an ancient remedy for Modern era

    Holistic Health

    27. Home & Traditional Remedies for Energy and Nutrition

    28. Functional nutrition for healthy and active longevity