Respondent Centred Surveys Stop, Listen and then Design

"The beauty of the book is that it is highly practical and applicable across various settings. It starts by detailing the respondent-centred design principles and frameworks, but then moves quickly to explain how these can be applied in practice and even how to implement a respondent-centred approach with different levels of resources. The concrete examples from the Office for National Statistics bring the work to life.

It s written in an engaging, practical and fresh way which makes it a pleasure to read. It encourages a deeper engagement with your work, and an understanding and appreciation of respondents mental models through testing. It is a must read for anyone designing respondent-facing tools and materials, whether working in academia, government or a research agency. This is particularly so in the face of falling response rates and as more and more research is moving online where interviewers are not present to help respondents navigate the survey concepts. It will transform your ways of thinking." Katriina Lepanjuuri