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  • Produktbild: Political Advertising in the United States
  • Produktbild: Political Advertising in the United States

Political Advertising in the United States

75,99 €

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Beschreibung

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

25.11.2021

Abbildungen

schwarz-weiss Illustrationen, Raster, schwarz-weiss, Zeichnungen, schwarz-weiss, Tabellen, schwarz-weiss

Verlag

Taylor & Francis

Seitenzahl

182

Maße (L/B/H)

22,9/15,2/1,2 cm

Gewicht

272 g

Auflage

2. Auflage

Sprache

Englisch

ISBN

978-0-367-76147-9

Beschreibung

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

25.11.2021

Abbildungen

schwarz-weiss Illustrationen, Raster, schwarz-weiss, Zeichnungen, schwarz-weiss, Tabellen, schwarz-weiss

Verlag

Taylor & Francis

Seitenzahl

182

Maße (L/B/H)

22,9/15,2/1,2 cm

Gewicht

272 g

Auflage

2. Auflage

Sprache

Englisch

ISBN

978-0-367-76147-9

Herstelleradresse

Libri GmbH
Europaallee 1
36244 Bad Hersfeld
DE

Email: gpsr@libri.de

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  • Produktbild: Political Advertising in the United States
  • Produktbild: Political Advertising in the United States

  • List of Illustrations

    Preface

    1 Introduction

    Why Study Political Advertising?

    Four Key Arguments

    History of Campaign Advertising

    Tracking Advertising

    Plan of the Book

    Discussion Questions

    Notes

    2 The Regulation of Advertising

    The Rules of Campaign Financing

    The Impact of the Rules

    Conclusion

    Discussion Questions

    Notes

    3 The Volume and Content of Political Advertising on Television

    Volume of Television Advertising

    Tone of Television Advertising

    Issues in Television Advertising

    Conclusion

    Discussion Questions

    Notes

    4 The Challenge of Online Advertising

    What is Digital Advertising?

    Digital Ad Spending in 2020

    What Digital Advertising Looks Like

    Understanding the Online Ad Landscape

    The Bad and Good of Online Advertising

    Conclusion

    Discussion Questions

    Notes

    5 How Ads Are Created and Tested

    The Elements of a Political Ad

    Making the Ad

    Conclusion

    Discussion Questions

    Notes

    6 Buying and Targeting Political Advertising on Television

    Buying Decisions

    Outlets for Political Advertising

    Targeting Political Advertising

    The Changing Media Landscape and Its Effect on Voters

    Examining Ad Targeting Through Ad Airings and Media Consumption Data

    Conclusion

    Discussion Questions

    Notes

    7 Studying the Persuasive Effects of Advertising

    The History of Media Influence Research and Current Challenges

    What We Know About Advertising's Ability to Persuade

    How Do We Know What We Know? The Importance of Research Design

    Conclusion

    Discussion Questions

    Notes

    8 Beyond Persuasion: Mobilization and Other Effects of Advertising

    Does Advertising Influence Our Political Participation?

    What Do We Learn from Advertising?

    Do We Accurately Perceive Advertising and Campaign Tone?

    Does Advertising Affect Our Trust in the Political System?

    Does Advertising Affect Our Health as a Society or Reflect a Just and Equal Society? The Darker Side of Campaign Appeals

    Conclusion

    Discussion Questions

    Notes

    9 The Future of Political Advertising and Its Role in Our Society

    Technological Change

    Changes in Regulation

    Broader Impacts of Political Advertising

    Conclusion

    Discussion Questions

    Notes

    Glossary

    Index