How to Use Graphic Design to Sell Things, Explain Things, Make Things Look Better, Make People Laugh, Make People Cry, and (Every Once ...
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- Englisch ausgewählt
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Beschreibung
Produktdetails
Verkaufsrang
49170
Einband
Gebundene Ausgabe
Erscheinungsdatum
03.06.2021
Abbildungen
Illustrated in colour, farbige Illustrationen
Verlag
Thames and HudsonSeitenzahl
352
Maße (L/B/H)
12,8/19,6/2,1 cm
Gewicht
2100 g
Sprache
Englisch
ISBN
978-0-500-29618-9
Protégé of design legend Massimo Vignelli and partner in the New York office of the international design firm Pentagram, Michael Bierut has had one of the most varied careers of any living graphic designer. The projects he presents in this book illustrate the breadth of activity that graphic design encompasses today, his goal being to demonstrate not a single ideology, but the enthusiastically eclectic approach that has been a hallmark of his career.
Each project is told in Bierut¿s own entertaining voice and shown through historic images, preliminary drawings (including full-size reproductions of the notebooks he has maintained for over thirty-five years), working models and rejected alternatives, as well as the finished work. Along the way, he provides insights into the creative process, his working life, his relationship with clients, and the struggles that any design professional faces in bringing innovative ideas to the world today.
This revised and expanded edition of Bierut¿s bestselling monograph features new projects for major clients, such as Mastercard and The Poetry Foundation. Inspiring, informative and authoritative, How to... is a bible of graphic design ideas.
With 833 illustrations in colour
Each project is told in Bierut¿s own entertaining voice and shown through historic images, preliminary drawings (including full-size reproductions of the notebooks he has maintained for over thirty-five years), working models and rejected alternatives, as well as the finished work. Along the way, he provides insights into the creative process, his working life, his relationship with clients, and the struggles that any design professional faces in bringing innovative ideas to the world today.
This revised and expanded edition of Bierut¿s bestselling monograph features new projects for major clients, such as Mastercard and The Poetry Foundation. Inspiring, informative and authoritative, How to... is a bible of graphic design ideas.
With 833 illustrations in colour
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