The Routledge Companion to Consumer Behavior

"Featuring leading scholars in the field, this book surveys the breadth of consumer behavior research while providing sufficient depth for readers to appreciate both the existing knowledge and knowledge gaps in the domains it covers. It is a must-have reference for anyone wishing to perform research in consumer behavior."

David Gal, University of Illinois at Chicago, USA

"In this new edited volume on consumer behavior, Solomon and Lowrey bring together a broad range of contributions that address many relevant topics in contemporary consumer research. The book not only reports on a broad range of topics, but also provides insights from many of the different scientific disciplines involved in consumer studies, making it a showcase of the multidisciplinary nature of the field."

Arnout Fischer, Wageningen University, the Netherlands

"Bringing together world-class researchers from diversified fields, this book provides a grand tour of the fast-changing area of consumer behavior. It's up-to-date, easy-to-read, and comprehensive. A must-have for all researchers, graduate students, and practitioners who want to keep up with the research development in this area!"

Yuwei Jiang, The Hong Kong Polytechnic University, China

"This volume is an excellent companion to the study of consumer behavior. It covers the basic components, such as perception, motivation, attitudes, and learning. More importantly, it provides cutting-edge updates and new topics including effects of climate, the quantified self, retail therapy, and poverty. It clearly deepens and broadens our understanding of consumers."

Russell Belk, York University, Canada