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Produktbild: Broadcast News and Writing Stylebook

Broadcast News and Writing Stylebook

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Beschreibung

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

02.07.2020

Verlag

Taylor & Francis

Seitenzahl

352

Maße (L/B/H)

22,9/15,2/2 cm

Gewicht

536 g

Auflage

7th edition

Sprache

Englisch

ISBN

978-0-367-42267-7

Beschreibung

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

02.07.2020

Verlag

Taylor & Francis

Seitenzahl

352

Maße (L/B/H)

22,9/15,2/2 cm

Gewicht

536 g

Auflage

7th edition

Sprache

Englisch

ISBN

978-0-367-42267-7

Herstelleradresse

Libri GmbH
Europaallee 1
36244 Bad Hersfeld
DE

Email: [email protected]

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  • Produktbild: Broadcast News and Writing Stylebook
  • 1 Ethics, Legality & the RTDNA & SPJ Codes of Ethics Ethics Fake News and the Question of Whether Facts are Facts Trust in the Media Ethical Decision-Making Starts at the Top Issues in Media Law The Radio-Television Digital News Association (RTDNA) Code of Ethics and Professional Conduct The SPJ Code of Ethics Summary Exercises 2 The Business of News The Big Picture Newspapers * Radio * Online * TV The Scope of Media Use Media Use Is More Complex Than It Used to Be It’s Hard to Measure Media Use Ratings Where the Programs Come From Where the Money Comes From The Predicted Demise of TV A New Model for News? The New TV Newsroom So Where Are We Going? Summary Key Words & Phrases Exercises 3 News What Is News? Balancing News Values Types of Stories Breaking News * Planned Event Reporting * Enterprise Reporting * Investigative Reporting * Special Segment Reporting * Features Where Story Ideas Come From The Assignment Desk Morning and Afternoon Meetings Innovation in TV News Following the News Summary Key Words & Phrases Exercises 4 Digital First Why Social Media? Measuring Engagement and Driving Traffic What It Means on the Ground Think Mobile Apps OTT (Over the Top) A Final Note Summary Key Words & Phrases Exercises 5 Research, Collecting Information & Bites Some Basic Terms and Concerns Research and the Web Interviewing Conducting Successful Interviews Understanding what makes good bites Plan * Listen * Technical Concerns * Make the Interviewee Comfortable * Ask Questions That Deliver What You’re After * Use Silence * Maintain Strong Eye Contact * Learn to Respond Inaudibly * Follow up and Clarify * Maintain Control * Ask for More ... Twice * Make Notes Afterward * Examples of Questions that Work … to Produce Bites Beyond the Interview Being Human * A Closing Thought Summary Key Words & Phrases Exercises 6 Readability Broadcast News Writing Writing for the Ear vs. Writing for the Eye Rules of Readability Newsroom Computer System * The Slug * The Printed Word * Hyphenation Abbreviation * Symbols * Initials and Acronyms * Names * Numbers * Ages * Emphasis n Pronouncers * Spelling Summary Key Words & Phrases Exercises 7 Words Keep It Simple Keep It Conversational Informal Words * Contractions * Formal Terminology People ... Not Persons Keep It Clear Common Usage * Technical Terms * Definite and Indefinite Articles Keep It Tight Make It Powerful Use Strong Nouns and Verbs * Avoid Weak Qualifiers Get It Right Grammar Says * Saying Too Much * Think Common Problems Summary Key Words & Phrases Exercises 8 Phrases & Phrasing How to Say It Voice * Tense * Clarity * Conciseness * Clauses and Phrases * Positive Phrasing * Pronouns * That * Time and Space Problems What to Say Title and Identifiers * Attribution * Quotations * Numbers * Race What You Didn’t Mean to Say Dates * Unintended Meanings * Editorials n Clichés * Sexism * Personalization Last Note Summary Key Words & Phrases Exercises 9 Sentences Keep It Short One Important Idea * Put People First * Keep It Simple: Subject-Verb-Object * Use Some Variety for Interest * Split Up Complex Sentences Make It Clean, Clear and Concise Make Every Sentence Count * Avoid Repetition n Stay Positive * Make Sense * End Strong Last Note Summary Key Words & Phrases Exercises 10 Leads & Endings Types of Leads Hard Main Point Lead * Soft Main Point Lead * Throwaway Lead * Umbrella Lead * Delayed or Suspense Lead * Question Lead Figuring out the Lead What’s the Story About? * Say Something Meaningful  n Keep It Simple * Start with New News * Focus on People * Focus on Local * Put Location in the Lead  n Be Direct and to the Point * Save the Name for Later  n Save the Day and Date for Later * Update Leads  n Responsibility  n Above All … Get It Right Types of Endings Future Ramification Close * Summary Point Close  n Information Close * Opposition Point of View Close  n Punch Line Summary Key Words & Phrases Exercises 11 Stories Stories Are Like Music Plan and Focus Why Run the Story? * Do You Understand? * What’s the Story About?2 * What’s the Lead? * In What Order Do You Tell the Story? Story Logic Handling the Basics * Will It Stand on Its Own?  n Answer the Logical Questions Story Structure Make the Writing Structure Interesting Transitions Within Stories * Between Stories Before You’re Done Does the Story Support the Lead? * Will the Audience Understand? * Use Humor Sparingly * Read the Story Aloud Summary Key Words & Phrases Exercises 12 Working with Bites, Actualities & Natural Sound The Feel of Natural Sound Natural Sound as Pacing and Punctuation Working with Bites, Actualities and Natural Sound Don’t Stop the Story * Don’t Repeat * Watch out for Partial Lead-Ins * Making the Story Flow * Finding the Lead-In * Television Lead-Ins * Writing out of Bites An Alternative to Traditional Bites Packages Writing into Packages * Introducing a Package That Starts with a Bite * Understand Where the Story Begins * Package Tags Summary Key Words & Phrases Exercises 13 TV: Story Forms Story Forms Readers * Voiceovers * VO/SOT * Packages * Live Putting Packages Together Pacing * Don’t Outdate Packages MMJ … VJ … One-Man-Band Live Reporting Planning * Crosstalk * Live Look Golden Rules Summary Key Words & Phrases Exercises 14 TV: Working with Pictures The Power of the Visual Image Working with Strong Pictures * Working without Strong Pictures The TV Balancing Act Use Pictures and Words for What They Do Best * Use Natural Sound and SOT * Write TV Loosely * Coordinate Words and Pictures * Visualizing the Story Picture Cautions Use Meaningful Pictures * Today’s Pictures * Watch Your Supers Drones Strong Stories Have Central Characters and a Plot Prove Your Story The Element of Surprise Connecting with Truths Care About the Story Summary Key Words & Phrases Exercises 15 Producing News on TV Overview Audience Audience Flow Newscast Structure News, Weather and Sports * Special Segments, Franchises and Features Story Repetition Building a Local Newscast Teases & Promos Promotion Tease … Don’t Tell Make Them Care Going Too Far Summary Key Words & Phrases Exercises 16 Radio … Audio … Podcasts: Story Forms & Working with Sound Radio Story Forms Drawing Radio Pictures The Words * Using Nat Sound * Listen to the Sound Quality * Putting It All Together Podcasts Summary Key Words & Phrases Exercises 17 Social Media & News Social Media, Branding & the Reporter Workday Do Everything Be Everywhere … But Not Indiscriminately Amy Wood Use Each Social Medium for What It Does Best Facebook Facebook Live Twitter Instagram Beyond Facebook, Twitter & Instagram Crowdsourcing Blogging MMJ, Backpack Journalists and One-Man-Bands 20 Survival and Growth Tips Taking Better Pictures The Bottom Line Summary Key Words & Phrases Exercises The Radio-Television Digital News Association (RTDNA) Social Media and Blogging Guidelines 18 Online News The Information Website Content Management System (CMS) Colleen Seitz Constructing Web News News on the Web * Web Design * Online Headlines * Online Stories * Online Writing Style   Beyond Text and Pictures Data Visualization * Charts & Graphs * Maps * Pictures * Audio * Other * Tips   Multimedia Mobile Video Podcasts Hyperlocal News SEO & Keywords Other Issues Summary Key Words & Phrases Exercises 19 News, Weather & Sports Why News, Weather & Sports? Reporting Weather Severe Weather * Careers in Weather Defining Weather Terms Reporting Sports Reporting Sports Stories * Reporting Scores * Play by Play   n Local Sports n Common Mistakes Sports and Teams Auto Racing * Baseball--Major Leagues * Basketball--National Basketball Association * Basketball--Women’s National Basketball Association * Boxing * Football--National Football League * Football--Canadian Football League * Golf * Hockey--National Hockey League * Soccer-- Major League Soccer Ultimate Fighting Championship--UFC 20 Reporting: Seasonal Coverage & the Calendar Seasonal Reporting Solar and Lunar and the World’s Major Religions Calendar Holidays Buddhist Holidays * Hindu Holidays * Muslim Holidays State Holidays 21 Reporting: The GA & Specialized Coverage The General Assignment Reporter Business, Economy and Taxes Top Money Terms Crime and Legal Attribution * Alleged * Misplaced Attribution * Cautions * Get the Terms Right * Top Crime and Legal Terms Education Top Education Terms The Environment Top Environment Terms Geography Major U.S. Geographic Terms * Voice of America Pronunciation Guide * Major World Geographic Terms Government Top Government Terms Heath and Medicine The Patient Protection and Affordable Care act and the Health Care and Education Reconciliation Act of 2010 * HIPAA * Hospital Conditions * Top Health and Medical Terms 22 TV Script Form and Supers ... Glossary Abbreviations Script Form Standard Anchor Read * Standard 2-Shot * Standard Anchor Read with Gfx * Anchor with Voiceover * Anchor with VO/SOT * Anchor VO/SOT with Package Intro Supers Names * Location, Date and Miscellaneous Glossary of Broadcast & Online Terms