Sport Industry Research and Analysis An Informed Approach to Decision Making

Part I: Approaches to Collecting Information and Data, 1. Why We Need to Know About Research and Analysis ... And What They Have to Do with a Career in Sport Management, 2. Reading and Understanding Existing Research, 3. Approaches to Information Gathering, 4. Descriptive Research and Case Studies: Design and Methods, 5. Experimental Research: Testing the Effects of a Variable, 6. Additional Forms of Research: Qualitative/Naturalistic Inquiry, Historical/Philosophical Research, Delphi Studies, 7. Feasibility and Profitability Studies, Grants and Contracts, and Notes on Measuring and Forecasting Demand, 8. Ethics in Research and Notes on Protecting Participants and Data, Part II: Approaches to Analyzing and Interpreting Data, 9. Introduction to the Research Scenarios and the Data Analysis Software, 10. Issues in Analyzing Data, 11. Descriptive Statistics, 12. Correlation and Reliability, 13. Regression, 14. t-Tests, 15. Analysis of Variance, 16. Chi-square Tests, Appendix A. Survey Data: MiLB Scenario I, Appendix B. Survey Data: Health Club Scenario II, Appendix C. Performance Data: NFL Combine Scenario III