Publishing for Impact

This is a timely volume for those in academe and research institutes wishing to ensure their work achieves maximum impact. Writing in an easily accessible style Dawn Duke, Pam Denicolo and Erin Henslee offer both insights and practical advice regarding how to be effective in reaching chosen audiences be they academic, professionals, policy makers, working in industry or the public. Divided into three parts the book covers planning for success in impact, writing for a wide range of different genres and achieving and measuring impact. Offering numerous insights regarding all aspects of the process and a large number of activities, top tips and reflection boxes; this book will be of considerable utility to all those seeking to communicate to a wider audience.