Introduction: Forged in War. Tales of wartime Jeep adventures, where the trusty Jeep saved lives and won the day 
 
Chapter One: A Legend Is Born, 1940–1941. The history of Willys-Overland and Bantam Motors and their roles in developing the wartime Jeep 
 
Chapter Two: The Willys-Overland and Willys Motors Years, 1946–1963. Peacetime and military Jeeps produced by Willys-Overland and its successor, Willys Motors
 
Chapter Three: Mr. Kaiser’s Jeep, 1964–1969. In 1963, Kaiser Industries changed the name of the company to Kaiser-Jeep Corporation, tried to grow the corporation in America, and laid
the groundwork for Jeep’s amazing popularity overseas 
 
Chapter Four: American Motors Takes the Wheel, 1970–1987. Jeep ownership transfers to AMC and Jeep’s U.S. business grows nearly 700 percent
 
Chapter Five: Chrysler in Command, 1988–1998. The Iacocca years and how his Chrysler
Corporation built a whole new Jeep organization, one that could take the company to
the next level 
 
Chapter Six: The DaimlerChrysler Fiasco, 1999–2007. The Daimler-Chrysler merger and how the
German company caused Jeep to lose its way
 
Chapter Seven: Tragedy and Triumph, 2007–2015. Jeep’s comeback was temporarily derailed by
Chrysler’s bankruptcy, but the division has since been able to pull itself out of the
basement and on to record-breaking years 

Index