Vor Ort
Merkzettel Warenkorb
  • Produktbild: Digital Transformation in Business and Society
  • Produktbild: Digital Transformation in Business and Society

Digital Transformation in Business and Society Theory and Cases

155,99 €

inkl. gesetzl. MwSt., Versandkostenfrei

Beschreibung

Produktdetails

Einband

Gebundene Ausgabe

Erscheinungsdatum

18.10.2019

Abbildungen

XVII, 300 p. 12 illus.

Herausgeber

Babu George + weitere

Verlag

Springer

Seitenzahl

300

Maße (L/B/H)

21,6/15,3/2,2 cm

Gewicht

528 g

Sprache

Englisch

ISBN

978-3-030-08276-5

Beschreibung

Rezension

“In essence, the anthology is thought provoking, well-researched, informative and good read. It is a must reading for those students, teachers, scholars and practitioners who are interested in the areas of business studies, management and social sciences in Asia; and, indeed, given the topics highlighted throughout this book, students, teachers, scholars and practitioners worldwide.” (Saleh Shahriar, Asia Pacific Business Review, March 6, 2020)

Portrait


Babu George
is Associate Professor of Management at Fort Hays State University, USA.

Justin Paul
is Professor at Graduate School of Business, University of Puerto Rico, & Rollins College-Florida, USA

Produktdetails

Einband

Gebundene Ausgabe

Erscheinungsdatum

18.10.2019

Abbildungen

XVII, 300 p. 12 illus.

Herausgeber

Verlag

Springer

Seitenzahl

300

Maße (L/B/H)

21,6/15,3/2,2 cm

Gewicht

528 g

Sprache

Englisch

ISBN

978-3-030-08276-5

Herstelleradresse

Springer-Verlag GmbH
Tiergartenstr. 17
69121 Heidelberg
DE

Email: ProductSafety@springernature.com

Noch keine Bewertungen vorhanden

Verfassen Sie die erste Bewertung zu diesem Artikel

Helfen Sie anderen Kundinnen und Kunden durch Ihre Meinung.

Kundinnen und Kunden meinen

Bewertungen (0)
  • Produktbild: Digital Transformation in Business and Society
  • Produktbild: Digital Transformation in Business and Society

  • 1. Introduction.- 2. Human Flourishing in Smart Cities.- 3. On How Big Data Revolutionizes Knowledge Management.- 4. Social Media in Marketing Communications: A Synthesis of Successful Strategies for the Digital Generation.- 5. Social Media Technologies and Export Marketing.- 6. Data Analytics and Predictive Analytics: How Technology Fits into the Equation.- 7. Effective Engagement of Digital Natives in the Ever-Transforming Digital World.- 8. Robotics, Artificial Intelligence, and the Evolving Nature of Work.- 9. The Dark Side of Big Data: Personal Privacy, Data Security and Price Discrimination.- 10. Digital Finance for Financial inclusion and Inclusive Growth.- 11. Understanding Consumer Behavior in Technology Mediated Spaces.- 12. An Evaluation of the National Open Government Data (OGD) Portal of the United Arab Emirates.- 13. Artificial Intelligence and Robotics Technology in the Hospitality Industry: Current Applications and Future Trends.- 14. Risk Management in the Digital Era: The Case of Nigerian Banks.- 15. Digital Technology to Enhance Project Leadership Practice: The Case of Civil Construction.- 16. The Making of Data Driven Sustainable Smart City Communities in Holiday Destinations.