Produktbild: Fanatical Military Recruiting

Fanatical Military Recruiting The Ultimate Guide to Leveraging High-Impact Prospecting to Engage Qualified Applicants, Win the War for Talent, and Make Mission Fast

Aus der Reihe Jeb Blount

27,99 €

inkl. gesetzl. MwSt., Versandkostenfrei


Beschreibung

Produktdetails

Einband

Gebundene Ausgabe

Erscheinungsdatum

12.03.2019

Verlag

John Wiley & Sons Inc

Seitenzahl

336

Maße (L/B/H)

21,8/14,7/2,9 cm

Gewicht

450 g

Auflage

1. Auflage

Sprache

Englisch

ISBN

978-1-119-47364-0

Beschreibung

Produktdetails

Einband

Gebundene Ausgabe

Erscheinungsdatum

12.03.2019

Verlag

John Wiley & Sons Inc

Seitenzahl

336

Maße (L/B/H)

21,8/14,7/2,9 cm

Gewicht

450 g

Auflage

1. Auflage

Sprache

Englisch

ISBN

978-1-119-47364-0

Herstelleradresse

Libri GmbH
Europaallee 1
36244 Bad Hersfeld
DE

Email: GPSR Kontakt

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  • Produktbild: Fanatical Military Recruiting
  • I Go to Basic xv
     
    A Conundrum xv
     
    Learning the Language xvii
     
    Military Recruiting versus Civilian Sales xviii
     
    Part I: Mission Critical 1
     
    Chapter 1 Military Recruiting Is Facing a Perfect Storm 3
     
    Qualification Standards Continue to Tighten 5
     
    Chapter 2 Nothing Prepared You for This War 7
     
    On Most Days, Recruiting Doesn't Feel Much Like Winning 8
     
    Asymmetric Battlefield 9
     
    Civilians 9
     
    Rejection 9
     
    FMR versus What You Learned at the Schoolhouse 11
     
    Chapter 3 Fanatical Prospecting 13
     
    Chapter 4 Stop Wishing Things Were Easier 16
     
    There Is No Easy Button in Military Recruiting 17
     
    Get Better 19
     
    Part II: The Ask 21
     
    Chapter 5 Effective Recruiting Begins with the Discipline to Ask 23
     
    Conjuring the Deepest, Darkest Human Fear 24
     
    Chapter 6 How to Ask 26
     
    Emotional Contagion: People Respond in Kind 27
     
    The Assumptive Ask 28
     
    Shut Up 33
     
    Be Prepared for Objections 34
     
    Part III: On The Move 35
     
    Chapter 7 The More You Prospect, the Luckier You Get 37
     
    The Universal Law of Need 38
     
    The 30-Day Rule 40
     
    The Law of Replacement 42
     
    The Anatomy of a Recruiting Slump 43
     
    Oscar Mike: The First Rule of Recruiting Slumps 45
     
    Make Your Own Luck 45
     
    Chapter 8 The Three Ps That Are Holding You Back 47
     
    Procrastination 48
     
    Perfectionism 50
     
    Paralysis from Analysis 52
     
    Disrupting the Three Ps 52
     
    Part IV: Battle Rhythm 55
     
    Chapter 9 Time Discipline 57
     
    Twenty-Four 58
     
    Leveraging Horstman's Corollary 60
     
    Time Blocking 63
     
    Stick to Your Guns and Avoid Distractions 65
     
    Concentrate Your Focus 66
     
    Beware of the Ding 68
     
    What Lurks in Your In-box Can and Will Derail Your Recruiting Day 70
     
    Driving Is Not an Accomplishment 71
     
    Protect the Golden Hours 72
     
    Leverage the Platinum Hours 75
     
    Adopt a Command Mind-Set 76
     
    Part V: Targeting 79
     
    Chapter 10 Targeting--Leveraging the Prospecting Pyramid 81
     
    Walk Like an Egyptian: Managing the Prospecting Pyramid 83
     
    Powerful Lists Get Powerful Results 85
     
    The Recruiting Information Support System Is Your Most Valuable Recruiting Tool 87
     
    A Trash Can or a Gold Mine 89
     
    Own It! 90
     
    Chapter 11 Yes Has a Number 91
     
    Recruiting Is Governed by Numbers 93
     
    It's All About the Ratios 94
     
    Changing Your Yes Number 96
     
    Chapter 12 Qualifying: Talking to the Right People 98
     
    Don't Swing at Nothing Ugly 99
     
    Moneyball 100
     
    The Balance and Nuance of Qualifying 102
     
    Chapter 13 Prospecting Balance and Objectives 105
     
    Set an Appointment 106
     
    Gather Information and Qualify 107
     
    Build Familiarity 107
     
    Prospecting Is Not Pitching 108
     
    Adopt a Balanced Prospecting Methodology 108
     
    The Fallacy of Putting All Your Eggs in One Basket 109
     
    Avoid the Lunacy of One Size Fits All 110
     
    Part VI: Pick Up the Phone! 113
     
    Chapter 14 Telephone Prospecting Excellence 115
     
    Nobody Answers a Phone That Doesn't Ring 117
     
    The Telephone Is, Has Always Been, and Will Continue to Be Your Most Powerful Recruiting Tool 118
     
    Nobody Likes It; Get Over It 120
     
    The Ultimate Key to Success Is the Scheduled Phone Block 123
     
    Chapter 15 The Seven-Step Telephone Prospecting Framework 125
     
    Seven-Step Telephone Prospecti