Produktbild: The Design Thinking Playbook

The Design Thinking Playbook Mindful Digital Transformation of Teams, Products, Services, Businesses and Ecosystems

Aus der Reihe Design Thinking Series
1

31,99 €

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Beschreibung

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

01.07.2018

Verlag

John Wiley & Sons Inc

Seitenzahl

352

Maße (L/B/H)

24,1/18,9/2,2 cm

Gewicht

945 g

Auflage

1. Auflage

Sprache

Englisch

ISBN

978-1-119-46747-2

Beschreibung

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

01.07.2018

Verlag

John Wiley & Sons Inc

Seitenzahl

352

Maße (L/B/H)

24,1/18,9/2,2 cm

Gewicht

945 g

Auflage

1. Auflage

Sprache

Englisch

ISBN

978-1-119-46747-2

Herstelleradresse

Libri GmbH
Europaallee 1
36244 Bad Hersfeld
DE

Email: [email protected]

Kundinnen und Kunden meinen

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Amazing book from Stanford professors about digital transformation

Bewertung aus Zürich am 08.06.2018

Bewertungsnummer: 1109445

Bewertet: Buch (Taschenbuch)

The Design Thinking Playbook is a fresh and highly visual guide. Everyone dealing with digital transformation efforts will love the playbook. The editors created a well structured book with many methods and tools. It addresses even Blockchain topics and how to apply Business Eco-system Thinking. In addtion, examples with regard to Artificial intelligence are outlined. Robotics is covered as well. Happy to work with the methods provided in the playbook.

Amazing book from Stanford professors about digital transformation

Bewertung aus Zürich am 08.06.2018
Bewertungsnummer: 1109445
Bewertet: Buch (Taschenbuch)

The Design Thinking Playbook is a fresh and highly visual guide. Everyone dealing with digital transformation efforts will love the playbook. The editors created a well structured book with many methods and tools. It addresses even Blockchain topics and how to apply Business Eco-system Thinking. In addtion, examples with regard to Artificial intelligence are outlined. Robotics is covered as well. Happy to work with the methods provided in the playbook.

Kundinnen und Kunden meinen

The Design Thinking Playbook

von Michael Lewrick, Patrick Link, Larry Leifer

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Die Leseprobe wird geladen.
  • Produktbild: The Design Thinking Playbook
  • Foreword 7
     
    Introduction 10
     
    1 Understand Design Thinking 13
     
    1.1 What needs are addressed in the Playbook? 14
     
    1.2 Why is process awareness key? 36
     
    1.3 How to get a good problem statement 50
     
    1.4 How to discover user needs 58
     
    1.5 How to build empathy with the user 72
     
    1.6 How to find the right focus 80
     
    1.7 How to generate ideas 90
     
    1.8 How to structure and select ideas 98
     
    1.9 How to create a good prototype 108
     
    1.10 How to test efficiently 118
     
    2 Transform Organizations 131
     
    2.1 How to design a creative space and environment 132
     
    2.2 What are the benefits of interdisciplinary teams? 144
     
    2.3 How to visualize ideas and stories 158
     
    2.4 How to design a good story 168
     
    2.5 How to trigger change as a facilitator 180
     
    2.6 How to prepare the organization for a new mindset 190
     
    2.7 Why strategic foresight becomes a key capability 198
     
    3 Design the Future 211
     
    3.1 Why systems thinking helps to understand complexity 212
     
    3.2 How to apply lean business model thinking 224
     
    3.3 Why business ecosystem design becomes the ultimate lever 240
     
    3.4 How to bring it home 254
     
    3.5 Why some design criteria will change in the digital paradigm 266
     
    3.6 How to kick-start digital transformation 278
     
    3.7 How artificial intelligence creates a personalized customer experience 292
     
    3.8 How to combine design thinking and data analytics to spur agility 302
     
    Closing words 314
     
    Authors 323
     
    Sources 335
     
    Index 338