Herding Cats A Strategic Approach to Social Media Marketing
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Form:Einzelkauf Download
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Sprache:Englisch
9,99 €
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Produktdetails
Format
ePUB
Kopierschutz
Nein
Family Sharing
Nein
Text-to-Speech
Ja
Erscheinungsdatum
15.07.2014
Verlag
Business Expert PressSeitenzahl
116 (Printausgabe)
Sprache
Englisch
EAN
9781606498392
One of the top marketing challenges that marketing managers
and executives face today is to better understand social media
and its promise as a marketing platform. The social media ecosystem,
including traditional platforms such as Facebook and
Twitter and upstarts such as Instagram and Snapchat, have
evolved significantly over the past 10 years; so much so that
keeping pace with the latest social media platforms can seem
like herding cats.
Inside, the authors provide a timeless perspective on how to
create, manage, and measure social media content to help you
craft a more strategic approach to your social media efforts.
They simplify the concept of branding and advertising (fueled
by social media) so you can focus on fostering customer engagement;
craft your organization's unique story; tell that story
strategically via social media channels; organize, manage, monitor,
and measure those efforts; identify key metrics and measure
the performance through analytics; and understand the extent
of change brought on by digital and social media related to how
you engage your customers.
and executives face today is to better understand social media
and its promise as a marketing platform. The social media ecosystem,
including traditional platforms such as Facebook and
Twitter and upstarts such as Instagram and Snapchat, have
evolved significantly over the past 10 years; so much so that
keeping pace with the latest social media platforms can seem
like herding cats.
Inside, the authors provide a timeless perspective on how to
create, manage, and measure social media content to help you
craft a more strategic approach to your social media efforts.
They simplify the concept of branding and advertising (fueled
by social media) so you can focus on fostering customer engagement;
craft your organization's unique story; tell that story
strategically via social media channels; organize, manage, monitor,
and measure those efforts; identify key metrics and measure
the performance through analytics; and understand the extent
of change brought on by digital and social media related to how
you engage your customers.
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