The Influential Mind What the Brain Reveals About Our Power to Change Others
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- Taschenbuch
- eBook ausgewählt
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Form:Einzelkauf Download
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Sprache:Englisch
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Verlag:Henry Holt and Co.
10,69 €
12,49 €
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Beschreibung
Produktdetails
Format
ePUB
Kopierschutz
Nein
Family Sharing
Nein
Text-to-Speech
Ja
Erscheinungsdatum
19.09.2017
Verlag
Henry Holt and Co.Seitenzahl
244 (Printausgabe)
Dateigröße
10580 KB
Sprache
Englisch
EAN
9781627792660
In
The Influential Mind, neuroscientist Tali Sharot takes us on a thrilling exploration of the nature of influence. We all have a duty to affect others-from the classroom to the boardroom to social media. But how skilled are we at this role, and can we become better? It turns out that many of our instincts-from relying on facts and figures to shape opinions, to insisting others are wrong or attempting to exert control-are ineffective, because they are incompatible with how people's minds operate. Sharot shows us how to avoid these pitfalls, and how an attempt to change beliefs and actions is successful when it is well-matched with the core elements that govern the human brain.
Sharot reveals the critical role of emotion in influence, the weakness of data and the power of curiosity. Relying on the latest research in neuroscience, behavioral economics and psychology, the book provides fascinating insight into the complex power of influence, good and bad.
Praise for
The Influential Mind
Winner of the 2018 British Psychological Society Book Award
Selected as a Best Book of 2017 by
Forbes, The
Times (UK),
The Huffington Post,
Bloomberg,
Greater Good Magazine,
Inc., Stanford Business School,
and more
"Sharot... covers the topic more fully and more authoritatively in a book whose title gives appropriately equal billing to thought, behavior and neurons.... Her book is a witty survey of techniques to influence and guide human behavior." -
The New York Times Book Review
"This timely, intriguing book explains why it's so difficult to shift the attitudes and actions of others-and what we can do about it." -Adam Grant,
New York Times-bestselling author of
Originals and
Give and Take
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