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Produktbild: Visual Data Storytelling with Tableau

Visual Data Storytelling with Tableau

Aus der Reihe Addison-Wesley Data & Analytics Series

53,99 €

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Beschreibung

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

06.08.2018

Verlag

Addison Wesley Longman

Seitenzahl

272

Maße (L/B/H)

22,8/17,7/1,7 cm

Gewicht

431 g

Sprache

Englisch

ISBN

978-0-13-471283-3

Beschreibung

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

06.08.2018

Verlag

Addison Wesley Longman

Seitenzahl

272

Maße (L/B/H)

22,8/17,7/1,7 cm

Gewicht

431 g

Sprache

Englisch

ISBN

978-0-13-471283-3

Herstelleradresse

Libri GmbH
Europaallee 1
36244 Bad Hersfeld
DE

Email: gpsr@libri.de

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  • Produktbild: Visual Data Storytelling with Tableau
  • Foreword     xii
    Preface     xiii
    Acknowledgments     xxiv
    About the Author     xxvi
    Chapter 1  Storytelling in a Digital Era     1
    A Visual Revolution     2
    From Visualization to Visual Data Storytelling: An Evolution     6
    From Visual to Story: Bridging the Gap     8
    Summary     13
    Chapter 2  The Power of Visual Data Stories     15
    The Science of Storytelling     16
        The Brain on Stories     16
        The Human on Stories     18
    The Power of Stories     20
        The Classic Visualization Example     20
        Using Small Personal Data for Big Stories     23
        The Two-or-Four Season Debate     27
        Napoleon’s March     29
        Stories Outside of the Box     31
    Summary     32
    Chapter 3  Getting Started with Tableau     33
    Using Tableau     34
    Why Tableau?     34
    The Tableau Product Portfolio     36
        Tableau Server     37
        Tableau Desktop     37
        Tableau Online     37
        Tableau Public     37
    Getting Started     38
    Connecting to Data     38
        Connecting to Tables     39
        Live Versus Extract     41
        Connecting to Multiple Tables with Joins     42
    Basic Data Prep with Data Interpreter     44
    Navigating the Tableau Interface     45
        Menus and Toolbar     46
        Data Window     47
        Shelves and Cards     47
        Legends     47
    Understanding Dimensions and Measures     48
        Dimensions     48
        Measures     48
        Continuous and Discrete     48
    Summary     49
    Chapter 4  Importance of Context in Storytelling     51
    Context in Action     53
        Harry Potter: Hero or Menace?     53
        Ensuring Relevant Context     55
    Exploratory versus Explanatory Analysis     56
    Structuring Stories     58
        Story Plot     59
        Story Genre     60
    Audience Analysis for Storytelling     61
        Who     61
        What     62
        Why     62
        How     63
    Summary     64
    Chapter 5  Choosing the Right Visual     65
    The Bar Chart     66
        Tableau How-To: Bar Chart     68
    The Line Chart     70
        Tableau How-To: Line Chart     72
    The Pie and Donut Charts     73
        Tableau How-To: Pie and Donut Charts     74
    The Scatter Plot     78
        Tableau How-To: Scatter Plots     79
    The Packed Bubble Chart     83
        Tableau How-To: Packed Bubble Charts     83
    The Treemap     85
        Tableau How-To: Treemaps     86
    The Heat Map     88
        Tableau How-To: Heat Maps     89
    Maps     91
        Connecting to Geographic Data     92
        Assigning Geographic Roles     93
        Creating Geographic Hierarchies     95
        Proportional Symbol Maps     97
        Choropleth Map     100
    Summary     106
    Chapter 6  Curating Visuals for Your Audience     107
    Visual Design Building Blocks     110
    Color     110
        Stepped Color     114
        Reversed Color     115
    Color Effects     118
        Opacity     118
        Mark Borders     119
        Mark Halos     120
    The Truth about Red and Green     121
    Lines     124
        Formatting Grid Lines, Zero Lines, and Drop Lines     128
        Formatting Borders     131
        Formatting, Shading, and Banding     134
    Shapes     139
        Shape Marks Card     139
        Custom Shapes     140
    Summary     142
    Chapter 7  Preparing Data for Storytelling     143
    Basic Data Prep in Tableau: Data Interpreter     144
        Data Interpreter in Action     145
        Handling Nulls in Tableau     147
    Cleaning Messy Survey Data in Excel     148
        Step 1: Surface Cleaning     150
        Step 2: Creating a Numeric Copy     151
        Step 3: Creating the Meta Helper File     153
    Pivoting Data from Wide to Tall     155
    Reshaping Survey Data with Tableau 10     156
        Step 1: Creating Extracts     156
        Step 2: Joining Data Sources     160
    Summary     165
    Chapter 8  Storyboarding Frame by Frame     167
    Understanding Stories in Tableau     168
        Individual Visualizations (Sheets)     169
        Dashboards     169
        Story Points     172
    The Storyboarding Process     176
        Planning Your Story’s Purpose     176
        Storyboarding Your Data Story     177
    Building a Story     178
        Making Meta Meaningful     179
        Visualizing Survey Demographics     179
        Act One: Demographic Dashboard and Key Question     185
        Act Two: Questioning Character Aggression     187
        Act Three: The Reveal     188
    Summary     190
    Chapter 9  Advanced Storytelling Charts     191
    Timelines     192
    Bar-in-Bar Charts     199
    Likert Visualizations     202
        100% Stacked Bar Chart     203
        Divergent Stacked Bar Chart     205
    Lollipop Charts     215
        Labeled Lollipops     219
    Word Clouds     221
    Summary     224
    Chapter 10  Closing Thoughts     225
    Five Steps to Visual Data Storytelling     226
        Step 1 Find Data That Supports Your Story     226
        Step 2 Layer Information for Understanding     227
        Step 3 Design to Reveal     227
        Step 4 Beware the False Reveal     227
        Step 5 Tell It Fast     228
    The Important Role of Feedback     228
    Ongoing Learning     229
        Teach Yourself: External Resources     229
        Companion Materials to This Text     231
    Index     233