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  • Produktbild: Social Impact of Advertising
  • Produktbild: Social Impact of Advertising

Social Impact of Advertising Confessions of an (Ex-)Advertising Man

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Beschreibung

Kelso challenges readers to reflect on the social impact of advertising from multiple perspectives. Topics include but are not limited to: a history of modern advertising in the US, how advertising can privilege or marginalize social constructions of identity, the problematic targeting of children,...

Beschreibung

Kelso challenges readers to reflect on the social impact of advertising from multiple perspectives. Topics include but are not limited to: a history of modern advertising in the US, how advertising can privilege or marginalize social constructions of identity, the problematic targeting of children, and the masks behind corporate advertising.

Produktdetails

Einband

Taschenbuch
Erscheinungsdatum

14.09.2018
Abbildungen

75 b/w illustrations; 26 textboxes
Verlag Rowman & Littlefield

Produktdetails

Einband

Taschenbuch
Erscheinungsdatum

14.09.2018
Abbildungen

75 b/w illustrations; 26 textboxes
Verlag Rowman & Littlefield
Seitenzahl

312
Maße (L/B/H)

25,4/17,8/1,7 cm
Gewicht

590 g
Sprache

Englisch
ISBN

978-1-5381-0114-8
Herstelleradresse

Libri GmbH
Europaallee 1
36244 Bad Hersfeld
DE

Email: gpsr@libri.de

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  • Produktbild: Social Impact of Advertising
  • Produktbild: Social Impact of Advertising

  • Preface

    Acknowledgments

    1Introduction: An Insider's Critical Approach to Advertising

    2Promoting Heaven on Earth: A Brief History of Advertising in the United States

    3So Much Energy for So Little Attention: Creating Images for Brands

    4Always Keep 'em Happy: How Advertising Shapes the Content of the Media

    5The Message Beneath the Message: Advertising and Ideology

    6Buying into Identity (Part 1): Representations of Gender and Sexual Orientation in Advertising

    7Buying into Identity (Part 2): Representations of Race and Ethnicity in Advertising

    8Building Brand Loyalty from the Womb: Advertising to Children

    9Sponsoring Exploitation and Environmental Destruction: Advertising and Externalities

    10Conclusion: Evaluating Advertising on Your Own Terms

    Index