If you are selling a service in America and are not yet a millionaire it had better be 1) because you have only been in business a short time, or 2) you expect a maiden aunt to leave you a bundle. There is no other reason not to be rich, really rich, from selling services. And this book proves it. Here in the next 16 chapters, you get precisely what you need to create the process that provides all the prospects you need to become a millionaire selling your service . . . and how to work with these prospects so your millionaire status is assured. I have helped literally millions of people launch, develop and maintain businesses that have delivered their financial objectives. In the pages ahead, I shall spare no effort to give you just what you need to fulfill the promise of this book's title. In the pages of this book, I stand forth as your consultant. I shall be urging you, prodding you, even occasionally angering and infuriating you to become the consummate - and most successful - service seller possible. Like many people who read my material, you may find the necessary tasks exhausting ... but like many more, you will probably thank me for my candor, hard-hitting honesty and, I am glad to report, my integrity. I do not offer some magical road to success (like many less scrupulous "how-to" practitioners).. . but I do offer a road that will take you to where you want to go ... if you are willing to stay on it. What You'll Find In These Pages This book is divided into 16 chapters and, briefly, I'd like to introduce them to you. I begin the book in Chapter 1 with "Thirty Reasons Why You're Currently Sabotaging Your Chances Of Becoming A Multi-Millionaire Selling Services." If you solve these thirty problems, you will become a millionaire selling your service. That's why if you find yourself failing to reach this objective, you should return to this chapter again and again until you have solved every single one of these problems. In Chapter 2, you'll learn how to create the Multi-Million Dollar Plan. Here you start breaking away from the service sellers whose businesses run them to become the future millionaire who uses your business to make money. You know about having to plan your work and work your plan . . . here are the details you need so you can successfully do so. Once you've got the plan, you need to gather - and store - client- centered cash copy. That's what you'll learn to do in Chapter 3. This is the process you must go through before you write any marketing communications. Most service sellers don't plan these communications ... and don't do what's necessary to get the proper information they need to motivate people. They just write. Result? They don't make their investment back, much less any profit. Once you've got the right material - the skeleton - for your marketing communications, then and only then should you produce them. In Chapter 4, you'll master the components of marketing communications that get your prospects to respond ... and learn how to create all the communications themselves. Thereafter you'll never be at a loss for how to create the right marketing communication . . . the communication that gets the person you're addressing to do what you want him to do! Before you start using these powerful marketing communications, however, you've got some more work to do in your office. In Chapter 5, you'll find out how to turn your personal computer into the most client-centered marketing department imaginable. You'll find out what to put in it and how to organize all your data so that you are prepared to deal effectively with both prospects and clients- so you get more business faster! There are 11 more chapters in this money making informative book.
