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Handbook of Web Surveys

Aus der Reihe Wiley Handbooks in Survey Methodology
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139,99 € UVP 162,00 €

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Beschreibung

Produktdetails

Einband

Gebundene Ausgabe

Erscheinungsdatum

27.04.2021

Verlag

John Wiley & Sons Inc

Seitenzahl

624

Maße (L/B/H)

23,3/15,8/3,1 cm

Gewicht

1152 g

Auflage

2nd edition

Sprache

Englisch

ISBN

978-1-119-37168-7

Beschreibung

Produktdetails

Einband

Gebundene Ausgabe

Erscheinungsdatum

27.04.2021

Verlag

John Wiley & Sons Inc

Seitenzahl

624

Maße (L/B/H)

23,3/15,8/3,1 cm

Gewicht

1152 g

Auflage

2nd edition

Sprache

Englisch

ISBN

978-1-119-37168-7

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Zeitfracht Medien GmbH
Ferdinand-Jühlke-Straße 7
99095 Erfurt
DE
produktsicherheit@zeitfracht.de

Herstelleradresse

Wiley & Sons
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PO22 9NQ Bognor Regis
GB
trade@wiley.com

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  • Produktbild: Handbook of Web Surveys
  • Preface xi
     
    1 The Road To Web Surveys 1
     
    1.1 Introduction 1
     
    1.2 Theory 2
     
    1.2.1 The Everlasting Demand for Statistical Information 2
     
    1.2.2 Traditional Data Collection 8
     
    1.2.3 The Era of Computer-Assisted Interviewing 11
     
    1.2.4 The Conquest of the Web 13
     
    1.2.5 Web Surveys and Other Sources 23
     
    1.2.6 Historic Summary 28
     
    1.2.7 Present-Day Challenges and Opportunities 28
     
    1.2.8 Conclusions from Modern-Day Challenges 30
     
    1.2.9 Thriving in the Modern-Day Survey World 30
     
    1.3 Application 31
     
    1.3.1 Blaise 31
     
    1.4 Summary 39
     
    Key Terms 41
     
    Exercises 42
     
    References 44
     
    2 About Web Surveys 47
     
    2.1 Introduction 47
     
    2.2 Theory 50
     
    2.2.1 Typical Survey Situations 51
     
    2.2.2 Why Online Data Collection? 56
     
    2.2.3 Areas of Application 60
     
    2.2.4 Trends in Web Surveys 62
     
    2.3 Application 64
     
    2.4 Summary 68
     
    Key Terms 68
     
    Exercises 69
     
    References 71
     
    3 A Framework For Steps and Errors In Web Surveys 73
     
    3.1 Introduction 73
     
    3.2 Theory 75
     
    3.3 Application 88
     
    3.4 Summary 89
     
    Key Terms 90
     
    Exercises 90
     
    References 91
     
    4 Sampling For Web Surveys 93
     
    4.1 Introduction 93
     
    4.2 Theory 95
     
    4.2.1 Target Population 95
     
    4.2.2 Sampling Frames 98
     
    4.2.3 Basic Concepts of Sampling 103
     
    4.2.4 Simple Random Sampling 106
     
    4.2.5 Determining the Sample Size 109
     
    4.2.6 Some Other Sampling Designs 112
     
    4.2.7 Estimation Procedures 118
     
    4.3 Application 123
     
    4.4 Summary 128
     
    Key Terms 129
     
    Exercises 130
     
    References 131
     
    5 Errors In Web Surveys 133
     
    5.1 Introduction 133
     
    5.2 Theory 142
     
    5.2.1 Measurement Errors 142
     
    5.2.2 Nonresponse 164
     
    5.3 Application 174
     
    5.3.1 The Safety Monitor 174
     
    5.3.2 Measurement Errors 175
     
    5.3.3 Nonresponse 177
     
    5.4 Summary 179
     
    Key Terms 180
     
    Exercises 182
     
    References 185
     
    6 Web Surveys and Other Modes of Data Collection 189
     
    6.1 Introduction 189
     
    6.1.1 Modes of Data Collection 189
     
    6.1.2 The Choice of the Modes of Data Collection 190
     
    6.2 Theory 194
     
    6.2.1 Face-to-Face Surveys 194
     
    6.2.2 Telephone Surveys 200
     
    6.2.3 Mail Surveys 206
     
    6.2.4 Web Surveys 211
     
    6.2.5 Mobile Web Surveys 215
     
    6.3 Application 222
     
    6.4 Summary 230
     
    Key Terms 231
     
    Exercises 233
     
    References 235
     
    7 Designing A Web Survey Questionnaire 237
     
    7.1 Introduction 237
     
    7.2 Theory 240
     
    7.2.1 The Road Map Toward a Web Questionnaire 240
     
    7.2.2 The Language of Questions 249
     
    7.2.3 Basic Concepts of Visualization 252
     
    7.2.4 Answers Types (Response Format) 258
     
    7.2.5 Web Questionnaires and Paradata 271
     
    7.2.6 Trends in Web Questionnaire Design and Visualization 278
     
    7.3 Application 281
     
    7.4 Summary 282
     
    Key Terms 283
     
    Exercises 284
     
    References 286
     
    8 Adaptive and Responsive Design 291
     
    8.1 Introduction 291
     
    8.2 Theory 294
     
    8.2.1 Terminology 294
     
    8.2.2 Quality and Cost Functions 298
     
    8.2.3 Strategy Allocation and Optimization 301
     
    8.3 Application 309
     
    8.4 Summary 316<