Health Communication Theoretical and Critical Perspectives

"This text provides the reader with a clear background to communication theories, models of communication, and education theory as well as an examination of key theoretical themes and perspectives on health communication. With the inclusion of discussions around new and emerging social media as well as social marketing techniques, Health Communication offers much to students as well as those working in health today."
Dr Ranjit Khutan, University of Wolverhampton
 
"This is an original and good quality contribution to the literature. The authors are setting an important and new critical agenda, drawing together contributions from a variety of disciplines. The clear focus on the social construction of health and health related decision making encourages critical analysis of many of the 'taken for granted' assumptions about how to communicate successfully with people about health."
Dr Paul Reid, University of Central Lancashire