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Produktbild: Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference

Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference

Aus der Reihe Developments in Marketing Science: Proceedings of the Academy of Marketing Science

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Beschreibung

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

22.09.2016

Herausgeber

Jr. Robinson

Verlag

Springer

Seitenzahl

341

Maße (L/B)

27,9/21 cm

Gewicht

951 g

Auflage

Softcover reprint of the original 1st ed. 2015

Originaltitel

Developments in Marketing Science, Volume XXXI: Proceedings of the Annual Conference of the Academy of Marketing Science

Sprache

Englisch

ISBN

978-3-319-36494-0

Beschreibung

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

22.09.2016

Herausgeber

Jr. Robinson

Verlag

Springer

Seitenzahl

341

Maße (L/B)

27,9/21 cm

Gewicht

951 g

Auflage

Softcover reprint of the original 1st ed. 2015

Originaltitel

Developments in Marketing Science, Volume XXXI: Proceedings of the Annual Conference of the Academy of Marketing Science

Sprache

Englisch

ISBN

978-3-319-36494-0

Herstelleradresse

Springer Nature Customer Service Center GmbH
Europaplatz 3
69115 Heidelberg
DE
[email protected]

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  • Produktbild: Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference

  • Consumer Behavior: Consumers in Groups.- Services Marketing: Service Encounters, Experiences and Evaluations.- Sports Marketing: Sponsorship Effect.- Marketing Research Methods: The Financing of Marketing with Brand and Customer Metrics.- Product and Brand Management: What Keeps a Consumer Loyal to a Product?.- Supply Chain Management: Supply Chain Management Practice.- Electronic and Interactive Marketing.- Consumer Behavior: Special Features of Decision Making.- B2B: Value Management in B2B Markets.- Doctoral Colloquium: Sales Management/CRM Issues.- Service Marketing: Words and Music.- International-Multinational Marketing: New International Marketing Theory and Consumer Insights.- Marketing Strategy: Getting Prepared for the Future.- Consumer Behavior: Consuming in Public.- Services Marketing: Relationships that Don't Get Better, Get Worse.- Marketing Promotions and Communications.- Selling and Sales Management, CRM.- Retailing: Emerging Perspectives on Store Environments.- Ethics and Social Responsibility: Turbulence in the Marketplace from Ads to Fuel.- Doctoral Colloquium: Branding Issues.- Marketing Metrics: The Financing of Marketing with Brand and Customer Metrics.- International-Multinational Marketing: Special Session.- Product and Brand Management: I Love my FAKE Prada.- Doctoral Colloquium: Service Issues.- AMS Outstanding Marketing Teacher Award Winners.- Consumer Behavior: Pros and Cons in Information Processing.- B2B: Governance Issues in B2B.- International-Multinational Marketing: Special Session.- Doctoral Colloquium: Channels/B2B Marketing Issues.- Consumer Behavior: Demystifying Counterfeit Consumption.- Services Marketing: Internationalization and Other Issues.- Doctoral Colloquium: Product Development/Innovation Issues.- Ethics and Social Responsibility: Special Session.- Marketing Strategy: Customer Orientation and Corporate Success.- Excellence in Marketing Education and Innovative Teaching: Special Session.- Poster Session: Product Development/Innovation Issues.- Consumer Behavior: Innovative Methods and Measures for Consumer Research.- Services Marketing: The Continued Importance of Trust and Loyalty in Services Marketing.- Doctoral Colloquium: Advertising, Consumer Behavior and International Strategic Marketing Issues.- Marketing Strategy: Special Session.- Excellence in Marketing Education and Innovative Teaching: Special Session.- Electronic and Interactive Marketing: Interactive Marketing and the Value of Digital Information.- Retailing: Consumers' Cognitive Processes in Retail Decision Making.- Poster Session: Product Development/Innovation Issues.- Services Marketing: Service with a Smile.- Consumer Behavior: CB on the Road.- Excellence in Marketing Education and Innovative Teaching: Teaching Pedagogy.- Ethics and Social Responsibility: Organizational Ethics, Stakeholder Engagement, and Corporate Social Responsibility.- B2B: Special Session.- Services Marketing: Service Brands, Service Offerings.- Sports Marketing: Sports Consumption.- Consumer Behavior: New Directions in Consumer Research.- Marketing Promotions and Communications: Creativity and the Ability to Change Positions.- International-Multinational Marketing: Entering International Markets.- Excellence in Marketing Education and Innovative Teaching: Assessing Content, Delivery, and Options.- Supply Chain Management: Supply Chain Management Theory.- Consumer Behavior: Still Figuring Out Individual Differences.- Services Marketing: The Human Variable in the Services Marketing Equation.- Electronic and Interactive Marketing: E-Commerce and the E-Challenge.- B2B: Interorganizational Issues in B2B.- Retailing: Current Issues in Retailing.- Marketing Strategy: Creating Strategic Opportunities.- The Marketing Discipline: Scholarship, Course Design, and Value Creation.- Excellence in Marketing Education and Innovative Teaching: Special Session.