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Produktbild: Too Big to Ignore

Too Big to Ignore The Business Case for Big Data

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Beschreibung

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

02.11.2015

Verlag

Wiley

Seitenzahl

256

Maße (L/B/H)

22,9/15,2/1,4 cm

Gewicht

295 g

Sprache

Englisch

ISBN

978-1-119-21784-8

Beschreibung

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

02.11.2015

Verlag

Wiley

Seitenzahl

256

Maße (L/B/H)

22,9/15,2/1,4 cm

Gewicht

295 g

Sprache

Englisch

ISBN

978-1-119-21784-8

Herstelleradresse

Produktsicherheitsverantwortliche/r
Europaallee 1
36244 Bad Hersfeld
DE

Email: gpsr@libri.de

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  • Produktbild: Too Big to Ignore
  • List of Tables and Figures xv

    Preface xvii

    Acknowledgments xxiii

    Introduction This Ain't Your Father's Data 1

    Better Car Insurance through Data 2

    Potholes and General Road Hazards 5

    Recruiting and Retention 8

    How Big is Big? The Size of Big Data 10

    Why Now? Explaining the Big Data Revolution 12

    Central Thesis of Book 22

    Plan of Attack 24

    Who Should Read This Book? 25

    Summary 25

    Notes 26

    Chapter 1 Data 101 and the Data Deluge 29

    The Beginnings: Structured Data 30

    Structure This! Web 2.0 and the Arrival of Big Data 33

    The Composition of Data: Then and Now 39

    The Current State of the Data Union 41

    The Enterprise and the Brave New Big Data World 43

    Summary 46

    Notes 47

    Chapter 2 Demystifying Big Data 49

    Characteristics of Big Data 50

    The Anti-Definition: What Big Data Is Not 71

    Summary 72

    Notes 72

    Chapter 3 The Elements of Persuasion: Big Data Techniques 77

    The Big Overview 79

    Statistical Techniques and Methods 80

    Data Visualization 84

    Automation 88

    Semantics 93

    Big Data and the Gang of Four 98

    Predictive Analytics 100

    Limitations of Big Data 105

    Summary 106

    Notes 107

    Chapter 4 Big Data Solutions 111

    Projects, Applications, and Platforms 114

    Other Data Storage Solutions 121

    Websites, Start-ups, and Web Services 128

    Hardware Considerations 133

    The Art and Science of Predictive Analytics 136

    Summary 137

    Notes 137

    Chapter 5 Case Studies: The Big Rewards of Big Data 141

    Quantcast: A Small Big Data Company 141

    Explorys: The Human Case for Big Data 147

    NASA: How Contests, Gamification, and Open Innovation

    Enable Big Data 152

    Summary 158

    Notes 158

    Chapter 6 Taking the Big Plunge 161

    Before Starting 161

    Starting the Journey 165

    Avoiding the Big Pitfalls 174

    Summary 181

    Notes 181

    Chapter 7 Big Data: Big Issues and Big Problems 183

    Privacy: Big Data = Big Brother? 184

    Big Security Concerns 188

    Big, Pragmatic Issues 189

    Summary 195

    Notes 196

    Chapter 8 Looking Forward: The Future of Big Data 197

    Predicting Pregnancy 198

    Big Data Is Here to Stay 200

    Big Data Will Evolve 201

    Projects and Movements 203

    Big Data Will Only Get Bigger...and Smarter 205

    The Internet of Things: The Move from Active to Passive Data

    Generation 206

    Big Data: No Longer a Big Luxury 211

    Stasis Is Not an Option 212

    Summary 213

    Notes 214

    Final Thoughts 217

    Spreading the Big Data Gospel 219

    Notes 220

    Selected Bibliography 221

    About the Author 223

    Index 225