Stand Out How to Find Your Breakthrough Idea and Build a Following Around It
-
- Taschenbuch
- eBook ausgewählt
-
Form:Einzelkauf Download
-
Sprache:Englisch
9,49 €
inkl. gesetzl. MwSt.Beschreibung
Produktdetails
Format
ePUB
Kopierschutz
Ja
Family Sharing
Nein
Text-to-Speech
Ja
Erscheinungsdatum
21.04.2015
Verlag
Penguin Books LtdSeitenzahl
224 (Printausgabe)
Dateigröße
820 KB
Sprache
Englisch
EAN
9780241972236
Set the agenda. Be the go-to person - become a thought leader.
If you're a professional in the 21st century, the rules have changed. Being a hard worker is no longer enough. Now it's the thought leaders who are at the top: the agenda-setters with unique, compelling ideas that inspire others to listen and take action and extraordinary followings. But becoming a thought leader is a mysterious and opaque process. Where do their ideas come from? How do they get noticed? Can you control the process at all?
Dorie Clark is here to demystify the development of thought leadership. Through vivid case examples and concrete specific steps, she shows how anyone can develop thought-leading ideas and promote them effectively. Drawing on interviews with Daniel Goleman, Seth Godin and Robert Cialdini, she teaches you how to develop a big idea, find your niche, leverage relationships and build a community of followers. She teaches you how to Stand Out.
Dorie Clark, author of Reinventing You is a marketing and strategy consultant, with clients including Google, the World Bank, Microsoft, and Morgan Stanley. She frequently writes for the Harvard Business Review and Forbes, is recognized as a branding expert by the Associated Press and Fortune, and was shortlisted for the Thinkers50 Future Thinker Award 2013. She is an adjunct professor of business administration at Duke University's Fuqua School of Business.
Kundinnen und Kunden meinen
Verfassen Sie die erste Bewertung zu diesem Artikel
Helfen Sie anderen Kund*innen durch Ihre Meinung
Kurze Frage zu unserer Seite
Vielen Dank für dein Feedback
Wir nutzen dein Feedback, um unsere Produktseiten zu verbessern. Bitte habe Verständnis, dass wir dir keine Rückmeldung geben können. Falls du Kontakt mit uns aufnehmen möchtest, kannst du dich aber gerne an unseren Kund*innenservice wenden.
zum Kundenservice