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  • Produktbild: Mistakes Authors Make
  • Produktbild: Mistakes Authors Make

Mistakes Authors Make Essential Steps for Achieving Success as an Author

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Beschreibung

Produktdetails

Einband

Gebundene Ausgabe

Erscheinungsdatum

17.03.2015

Verlag

Ingram Publishers Services

Seitenzahl

302

Maße (L/B/H)

22,2/14,5/2,1 cm

Gewicht

559 g

Sprache

Englisch

ISBN

978-1-63047-459-1

Beschreibung

Produktdetails

Einband

Gebundene Ausgabe

Erscheinungsdatum

17.03.2015

Verlag

Ingram Publishers Services

Seitenzahl

302

Maße (L/B/H)

22,2/14,5/2,1 cm

Gewicht

559 g

Sprache

Englisch

ISBN

978-1-63047-459-1

Herstelleradresse

Libri GmbH
Europaallee 1
36244 Bad Hersfeld
DE

Email: gpsr@libri.de

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  • Produktbild: Mistakes Authors Make
  • Produktbild: Mistakes Authors Make
  • Section 1 -- Before You Write

    Mistake #1 Believing You Can't Write a Book

    Mistake #2 Writing a Book for the Wrong Reason

    Mistake #3 No Real Understanding of Your Target Market

    Mistake #4 Expecting Instant Success

    Mistake #5 No Understanding of the Various Publishing Models

    Mistake #6 Lack of Perception of Perceived Value in Information Marketing

    Mistake #7 Trying to do Too Many Products at the Same Time

    Section 2 -- The Business of Your Book

    Mistake #8 Overproducing on an Initial Book Launch to Lower Per Unit Cost

    Mistake #9 Not Understanding the Lifetime Value of a Reader

    Mistake #10 You Don’t Know Your Numbers

    Mistake #11 Not Knowing How Bookstores Really Work

    Mistake #12 Trying to Wear Too Many Hats

    Mistake #13 Not Understanding the Differences Between a Distributor and a Wholesaler and a Fulfillment House

    Mistake #14 Not Using a Literary Agent When You Need One and Using One When You Don’t

    Mistake #15 Not Understanding Your “Rights”

    Mistake #16 Failure to Register Your Copyright

    Mistake #17 Expecting Other People to Do It for You

    Mistake #18 No Commitment to Continual Learning

    Mistake #19 No Continuity Revenue

    Section 3 -- Writing Your Book

    Mistake #20 Writing a Crappy Book

    Mistake #21 Poor Book Title

    Mistake #22 Bad Cover Design

    Mistake #23 Writing a Book that is Not Easily Consumable

    Mistake #24 Poor Interior Layout

    Mistake #25 No Name Capture Mechanisms Built Into Your Book

    Mistake #26 No Branding

    Mistake #27 Doing an Ebook Only

    Mistake #28 Forgetting to Put Disclosures/Disclaimers in Your Book

    Section 4 -- Marketing Your Book Before It’s Written

    Mistake #29 Failure to Develop a Book Proposal/Book Business Plan

    Mistake #30 No List Building Efforts in Advance of Book Publication

    Mistake #31 No On-going Communication with the Lists You're Building

    Mistake #32 No On-going Commitment to Marketing

    Mistake #33 Not Using Social Media Properly

    Mistake #34 Lack of a Press Kit

    Mistake #35 Lack of a Blog

    Mistake #36 Not Attending Live Events to Network

    Mistake #37 Not Owning Some Key Web Properties

    Mistake #38 No Understanding of How One Achieves Bestseller Status

    Mistake #39 You Can Write a Book but You Can’t Write Sales Copy

    Section 5 -- Marketing Your Book After It’s Written

    Mistake #40 Not Using Public Speaking to Build Your Platform

    Mistake #41 Becoming a Media Diva

    Mistake #42 Not Being Ready for the “Big Stage”

    Mistake #43 Underestimating the Power of Radio

    Mistake #44 Not Leveraging the Full Power of Amazon

    Mistake #45 Not Getting the Most Out of Book Signings

    Mistake #46 Incomplete Profile Pages in Your Distribution Channels

    Mistake #47 Underestimating the Value of Book Reviews

    Mistake #48 Not Capturing the Browsing Buyer

    Mistake #49 No Use of Video in Your Marketing Efforts

    Mistake #50 Afraid to Give Books Away