Evolution in Genre Emergence, Variation, Multimodality

«This volume is a must for anyone interested in the genre theory and in the notion of genre from different standpoints.»
(Miguel F. Ruiz Garrido, ESP Today, 3/2015)

Paola Evangelisti Allori is Senior Professor of English at the University of Rome4 ‘Foro Italico’. Her research interests include the language/culture interaction in academic and professional discourses as well as comparative analyses of domain specific-discourses and genres in various disciplinary areas and fields of action, both cross-linguistically and cross-disciplinarily.
John Bateman is Professor of Applied Linguistics in the English and Linguistics Departments of the University of Bremen, Germany. His research spans functional linguistic approaches to multilingual and multimodal document design, the semiotics of film, discourse structure, genre, and the relation between language and other semiotic systems.
Vijay K. Bhatia retired as Professor of English from the City University of Hong Kong. He is the CEO and Director of ESP Communication Services and also the President of the Asia-Pacific Association of LSP and Professional Communication. His research spans genre analysis of academic and professional discourses, ESP and Professional Communication.