The Perfect Meal The Multisensory Science of Food and Dining
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- Taschenbuch
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Sprache:Englisch
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eBook Format:PDF
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Produktdetails
Format
Kopierschutz
Ja
Family Sharing
Nein
Text-to-Speech
Nein
Erscheinungsdatum
08.07.2014
Verlag
John Wiley & SonsSeitenzahl
424 (Printausgabe)
Dateigröße
10698 KB
Auflage
1. Auflage
Sprache
Englisch
EAN
9781118490945
The authors of The Perfect Meal examine all of the
elements that contribute to the diner s experience of a meal
(primarily at a restaurant) and investigate how each of the
diner s senses contributes to their overall multisensory
experience. The principal focus of the book is not on flavor
perception, but on all of the non-food and beverage factors that
have been shown to influence the diner s overall
experience.
Examples are:
* the colour of the plate (visual)
* the shape of the glass (visual/tactile)
* the names used to describe the dishes (cognitive)
* the background music playing inside the restaurant (aural)
Novel approaches to understanding the diner s experience
in the restaurant setting are explored from the perspectives of
decision neuroscience, marketing, design, and psychology.
2015 Popular Science Prose Award Winner.
elements that contribute to the diner s experience of a meal
(primarily at a restaurant) and investigate how each of the
diner s senses contributes to their overall multisensory
experience. The principal focus of the book is not on flavor
perception, but on all of the non-food and beverage factors that
have been shown to influence the diner s overall
experience.
Examples are:
* the colour of the plate (visual)
* the shape of the glass (visual/tactile)
* the names used to describe the dishes (cognitive)
* the background music playing inside the restaurant (aural)
Novel approaches to understanding the diner s experience
in the restaurant setting are explored from the perspectives of
decision neuroscience, marketing, design, and psychology.
2015 Popular Science Prose Award Winner.
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