The Employer Brand Bringing the Best of Brand Management to People at Work
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Form:Einzelkauf Download
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Sprache:Englisch
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eBook Format:ePUB
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inkl. gesetzl. MwSt.Beschreibung
Produktdetails
Format
ePUB
Kopierschutz
Ja
Family Sharing
Nein
Text-to-Speech
Ja
Erscheinungsdatum
19.01.2011
Verlag
WileySeitenzahl
232 (Printausgabe)
Dateigröße
719 KB
Auflage
1. Auflage
Sprache
Englisch
EAN
9781119995548
Levels of 'employer brand awareness' are rising fast across Europe,
North America and Asia-Pacific, as leading companies realise that
skilled, motivated employees are as vital to their commercial
success as profitable customers and apply the principles of
branding to their own organization. Starting with a review of the
pressures which have generated current interest in employer
branding, this definitive book goes on to look at the historical
roots of brand management and the practical steps necessary to
achieve employer brand management success - including the business
case, research, positioning, implementation, management and
measurement. Case studies of big-name employer brand stories
include Tesco, Wal-Mart, British Airways and Prêt a Manger.
North America and Asia-Pacific, as leading companies realise that
skilled, motivated employees are as vital to their commercial
success as profitable customers and apply the principles of
branding to their own organization. Starting with a review of the
pressures which have generated current interest in employer
branding, this definitive book goes on to look at the historical
roots of brand management and the practical steps necessary to
achieve employer brand management success - including the business
case, research, positioning, implementation, management and
measurement. Case studies of big-name employer brand stories
include Tesco, Wal-Mart, British Airways and Prêt a Manger.
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