Convert! Designing Web Sites to Increase Traffic and Conversion
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Sprache:Englisch
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eBook Format:PDF
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inkl. gesetzl. MwSt.Beschreibung
Produktdetails
Format
Kopierschutz
Ja
Family Sharing
Nein
Text-to-Speech
Nein
Erscheinungsdatum
13.01.2011
Verlag
Wiley-BlackwellSeitenzahl
312 (Printausgabe)
Dateigröße
13237 KB
Auflage
1. Auflage
Sprache
Englisch
EAN
9781118036921
Solve your traffic troubles and turn browsers into buyers
When web design expert Ben Hunt set out to quantify the
difference between an ordinary web site and a great one, he
expected to find the key in design simplicity. But when his team
more than doubled the conversion rates for a wide range of sites,
they identified simple yet powerful solutions involving design,
copy, appropriate analysis, classic optimization techniques, and
targeted testing. You'll find the fixes easy to implement, and
they're all right here.
* Understand the essentials - your market, your
proposition, and your delivery.
* Create a site that is seen by the right people, provides
a compelling experience, and generates the desired action.
* Learn how to use testing to improve your site's
conversion rate.
* Discover the holistic nature of web site optimization
and why multiplicity matters.
* Examine dozens of simple techniques for building
traffic, engaging your audience, and crafting effective calls to
action.
* Combine creativity with analysis for the best
possible results.
Ben Hunt is Principal Consultant for Scratchmedia Ltd. He
operates webdesignfromscratch.com, which provides tutorials and
advice to over 120,000 web developers each month. Ben has been
designing, coding, and producing web sites for clients worldwide
for more than 15 years, and is considered a leader in the web
usability industry.
Forewords by Ken McCarthy, founder of the System Seminar,
and Drayton Bird, Drayton Bird Associates.
When web design expert Ben Hunt set out to quantify the
difference between an ordinary web site and a great one, he
expected to find the key in design simplicity. But when his team
more than doubled the conversion rates for a wide range of sites,
they identified simple yet powerful solutions involving design,
copy, appropriate analysis, classic optimization techniques, and
targeted testing. You'll find the fixes easy to implement, and
they're all right here.
* Understand the essentials - your market, your
proposition, and your delivery.
* Create a site that is seen by the right people, provides
a compelling experience, and generates the desired action.
* Learn how to use testing to improve your site's
conversion rate.
* Discover the holistic nature of web site optimization
and why multiplicity matters.
* Examine dozens of simple techniques for building
traffic, engaging your audience, and crafting effective calls to
action.
* Combine creativity with analysis for the best
possible results.
Ben Hunt is Principal Consultant for Scratchmedia Ltd. He
operates webdesignfromscratch.com, which provides tutorials and
advice to over 120,000 web developers each month. Ben has been
designing, coding, and producing web sites for clients worldwide
for more than 15 years, and is considered a leader in the web
usability industry.
Forewords by Ken McCarthy, founder of the System Seminar,
and Drayton Bird, Drayton Bird Associates.
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