Beschreibung
Produktdetails
Einband
Taschenbuch
Erscheinungsdatum
20.01.2015
Verlag
John Wiley & Sons IncSeitenzahl
384
Maße (L/B/H)
23,3/18,7/2,5 cm
Gewicht
518 g
Auflage
2. Auflage
Sprache
Englisch
ISBN
978-1-118-95808-7
Learn to:
- Understand the meaning and process of branding
- Get clear about the difference between branding and marketing
- Create and keep loyal brand customers
- Manage and protect your brand
Create, improve upon, and maintain a successful brand
Branding is a red-hot topic, and for good reason: it paves the way for marketing success. Whether you want to build a new brand, strengthen an established brand, or repair a broken brand, this hands-on guide helps you define your desired brand image and leads you through the entire branding process. So what are you waiting for? Take control of your brand today!
- Gain your branding bearings - gear up with easy-to-follow step-by-step instructions for building a brand from the ground up, improving an existing brand, or repairing a damaged brand
- If you build it... - tips and templates for defining and positioning your brand, putting your brand identity into words, naming your brand, and designing your logo and tagline
- Branding for the win - launch (or re-launch) your brand, cover your bases in a digitally connected world, engage your audience on social media, and advertise, promote, and publicize like a pro
- Love and loyalty - cultivate brand followers and loyalists, value and leverage your brand, and find tips for examining your brand's health and conducting a makeover
- Avoiding or repairing brand damage - find helpful info for claiming, protecting, and defending your brand - legally and through usage
Open the book and find:
- What, how, and when to brand
- Tips to help define your brand character and voice
- Advice for building business, product, and personal brands
- The best ways to ignite customer passion
- How to fix a broken brand
- The importance of reacting quickly if your brand is threatened
- Ten branding mistakes to avoid
- Top branding truths to remember
- Access to bonus online material
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