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  • Produktbild: UnSelling

UnSelling The New Customer Experience

23,99 €

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Beschreibung

Produktdetails

Einband

Gebundene Ausgabe

Erscheinungsdatum

29.09.2014

Verlag

John Wiley & Sons

Seitenzahl

240

Maße (L/B/H)

23,5/15,7/1,8 cm

Gewicht

413 g

Auflage

1. Auflage

Sprache

Englisch

ISBN

978-1-118-94300-7

Beschreibung

Rezension

"Through this book you'll learn the secrets of what really influences purchasers' decisions by taking a wider view of the sales process" (Talk Business, March 2015)

Produktdetails

Einband

Gebundene Ausgabe

Erscheinungsdatum

29.09.2014

Verlag

John Wiley & Sons

Seitenzahl

240

Maße (L/B/H)

23,5/15,7/1,8 cm

Gewicht

413 g

Auflage

1. Auflage

Sprache

Englisch

ISBN

978-1-118-94300-7

Herstelleradresse

Libri GmbH
Europaallee 1
36244 Bad Hersfeld
DE

Email: GPSR Kontakt

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Die Leseprobe wird geladen.
  • Produktbild: UnSelling
  • Produktbild: UnSelling
  • 1 UnSelling 1
     
    2 Joshie Is Branding 3
     
    3 Funnel Vision 11
     
    4 Remedies for Funnel Vision 16
     
    5 Pulse 18
     
    6 Air Canada versus WestJet 21
     
    7 External Pulse Factors and Trends 26
     
    8 Our Return Policy Is for You Not to Return 31
     
    9 Taking the Customer Pulse 35
     
    10 Are You in the Customer Tolerating Business? 39
     
    11 Internal Factors and AIM 42
     
    12 Aspiring to Be a Jedi 44
     
    13 Information 51
     
    14 Motivation 55
     
    15 Why Boston Will Have Fewer Check-Ins 60
     
    16 Brand Flatline: It's Not Me; It's You. 63
     
    17 Avoid the Brand Attack 66
     
    18 The Three Types of Pulse We Need to Pay Attention To 70
     
    19 The Game of Loyalty 72
     
    20 What Really Matters in Branding 77
     
    21 The Pulse of an UnAwesome Industry 81
     
    22 Flying the Kite of Community 84
     
    23 Taking My Pulse 88
     
    24 Big Ass Chapter 95
     
    25 Direct versus Moral Offense 99
    26 Offensive Real Estate 101
     
    27 The Moral Offense 103
     
    28 The Politics of Engagement 107
     
    29 Insubordinate Customers 112
     
    30 Outrage Outreach 115
     
    31 The Impenetrable Brand 119
     
    32 Pivot 122
     
    33 Hiring at Rock Bottom 125
     
    34 From the Walkman to the iPod 128
     
    35 Why I Didn't Invent Spanx 131
     
    36 What Happens When You Pivot and No One Notices? 134
     
    37 Netflix versus Blockbuster 137
     
    38 The Secret World of Book Publishing 140
     
    39 Crowdfunding 145
     
    40 Customer Reviews: The Good, the Bad, and the Future 152
     
    41 Beware of Mountain Climbers Who Sell Equipment 158
     
    42 Social Media by the Dozen 161
     
    43 What Really Matters in Social 168
     
    44 Who Polices the Police Presentations? 171
     
    45 How Not to Apologize 173
     
    46 Lack of Tartar Sauce Tact 178
     
    47 Your Community Is an Allen Key 180
     
    48 Return the Brand High Five 184
     
    49 Stopping the Share 188
     
    50 The Value of a Read: AKA Sensational Headlines Are Evil 194
    51 Avoid the Cleanse: How to Keep Your Subscribers 198
     
    52 Should You Trade in Trade Shows? 204
     
    53 What Really Matters in Speaking 207
     
    54 What Really Matters in Podcasting 209
     
    55 What Really Matters in Blogging 211
     
    56 Company-Created Community 215
     
    57 Up the Customer Creek 217
     
    58 Passive versus Active Exposure 220
     
    59 The Inner Social Circle 223
     
    60 Social Media Success Is None of Your Brand's Business 226
     
    61 Conclusion 228
     
    Index 231