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Produktbild: Reaching Audiences
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Reaching Audiences

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Beschreibung

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

10.10.2024

Verlag

Pearson Studium

Seitenzahl

336

Maße (L/B/H)

23,4/15,6/1,9 cm

Gewicht

431 g

Auflage

6

Sprache

Englisch

ISBN

978-0-205-87437-8

Beschreibung

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

10.10.2024

Verlag

Pearson Studium

Seitenzahl

336

Maße (L/B/H)

23,4/15,6/1,9 cm

Gewicht

431 g

Auflage

6

Sprache

Englisch

ISBN

978-0-205-87437-8

Herstelleradresse

Pearson
St.-Martin-Straße 82
81541 München
DE

Email: salesde@pearson.com

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  • Produktbild: Reaching Audiences

  • In this Section:

    1. Brief Table of Contents
    2. Full Table of Contents
    1) Brief Table of Contents Part One: The Components of Good Writing
    • Chapter 1: Understanding Today's Audiences
    • Chapter 2: Tools for Writers: Spelling, Grammar, and Math
    • Chapter 3: Editing for Audiences
    • Chapter 4: Guidelines for Good Writing
    Part Two: Constructing the Message
    • Chapter 5: Getting to the Point
    • Chapter 6: Beyond the Lead: Writing the Message
    • Chapter 7: Specific Story Formats
    • Chapter 8: Writing for Digital Delivery
    Part Three: Gathering Information
    • Chapter 9: Research and Observation
    • Chapter 10: Interviewing, Quotes, and Attribution
    • Chapter 11: Recognizing Bias and Stereotypes
    • Chapter 12: Legal and Ethical Issues
    Part Four: Other Media
    • Chapter 13: Broadcast Media
    • Chapter 14: Strategic Communication
    2) Full Table of Contents Part One: The Components of Good Writing
    • Chapter 1: Understanding Today's Audiences
      • Reaching Audiences
      • Knowing Audiences
      • The Writing Process Explained
      • On Your Own
      • Exercises
      • References
    • Chapter 2: Tools for Writers: Spelling, Grammar, and Math
      • Spelling in the Computer Age
      • Grammar to the Rescue
      • Grammar Problems Up Close
      • Math for Writers
      • References
    • Chapter 3: Editing for Audiences
      • Watching Style
      • Editing Responsibilities
      • Editing for Online and Other Platforms
      • Putting the Editing Rules into Practice
      • Exercises
      • References
    • Chapter 4: Guidelines for Good Writing
      • Watchwords of Writing
      • Keys to Good Writing
      • Words
      • Sentences
      • Paragraphs–Short Paragraphs
      • The Way to Clearer Writing
      • Enough Guidelines!
      • Exercises
      • References
      Part Two: Constructing the Message
      • Chapter 5: Getting to the Point
        • What's the Point?
        • In the Beginning Comes the Lead
        • News Elements
        • News Values
        • General Rules for Leads
        • Summary Leads
        • Other Lead Formats
        • Writing Leads for Digital Media
        • Choosing a Lead Type and Elements
        • Exercises
      • Chapter 6: Beyond the Lead: Writing the Message
        • The Inverted Pyramid
        • Organizing a Story
        • News Peg and Nut Graph
        • Other Organizational Styles
        • Unifying Writing
        • Moving Forward
        • Exercises
        • References
      • Chapter 7: Specific Story Formats
        • News versus Feature
        • Putting It Together
        • Obituaries
        • Speech Stories
        • Exercises
        • References
      • Chapter 8: Writing for Digital Delivery
        • The World Goes Online
        • Online News and Information
        • Blogging
        • Social Media
        • What's Next with Online Content
        • Exercises
        • References
        Part Three: Gathering Information
        • Chapter 9: Research and Observation
          • Getting Started
          • Government Sources
          • Online Research
          • Observation
          • Exercises
          • References
        • Chapter 10: Interviewing, Quotes, and Attribution
          • Interviewing as a Challenge
          • Research before Interviewing
          • Getting the Interview
          • Writing the Questions
          • Conducting an Interview
          • Selecting and Using Quotes
          • More on Attribution
          • Exercises
          • References
        • Chapter 11: Recognizing Bias and Stereotypes
          • The Bias Habit
          • Considering Specific Groups
          • Overcoming Bias in Writing
          • Exercises
          • References
        • Chapter 12: Legal and Ethical Issues
          • Libel
          • Privacy
          • Copyright and Plagiarism
          • Keeping Up with Digital
          • Ethics in Gathering Information
          • Exercises
          • References
          Part Four: Other Media
          • Chapter 13: Broadcast Media
            • The Medium Changes the Style
            • Print versus Broadcast Copy
            • Leads and Structure
            • Writing Guidelines
            • Broadcast Formats
            • Effects of Technology
            • Exercises
            • References
          • Chapter 14: Strategic Communication
            • The Importance of Good Writing
            • Public Relations in Practice
            • How Media Reach Publics
            • Advertising's Role in Strategic Communication
            • Advertising and Today's Audiences
            • Strategic Communication in a digital environment
            • Exercises
            • References