The Power of Persuasion How We're Bought and Sold
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- Taschenbuch
- eBook ausgewählt
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Form:Einzelkauf Download
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Sprache:Englisch
14,99 €
inkl. gesetzl. MwSt.Beschreibung
Produktdetails
Format
Kopierschutz
Ja
Family Sharing
Nein
Text-to-Speech
Nein
Erscheinungsdatum
10.03.2003
Verlag
John Wiley & Sons IncSeitenzahl
288 (Printausgabe)
Dateigröße
1019 KB
Auflage
1. Auflage
Sprache
Englisch
EAN
9780471463276
"An engaging, highly readable survey of the sophisticated methods
of persuasion we encounter in various situations. From television
to telemarketing and from self-deception to suicide cults, Levine
takes a hard look at all the ways we attempt to persuade each
other--and how and why they work (or don't). . . . The next time
you wonder what possessed you to pay $50 for a medallion
commemorating the series finale of Friends, you'll know where to
turn."
--Slashdot.org
"If you're like most people, you think advertising and marketing
work--just not on you. Robert Levine's The Power of Persuasion
demonstrates how even the best-educated cynics among us can be
victimized by sales pitches."
--The Globe and Mail
"Levine puts [his] analysis in the service of his real mission--to
arm the reader against manipulation."
--The Wall Street Journal
"This wonderful book will change the way you think and act in many
realms of your life."
--Philip Zimbardo former president, American Psychological
Association
of persuasion we encounter in various situations. From television
to telemarketing and from self-deception to suicide cults, Levine
takes a hard look at all the ways we attempt to persuade each
other--and how and why they work (or don't). . . . The next time
you wonder what possessed you to pay $50 for a medallion
commemorating the series finale of Friends, you'll know where to
turn."
--Slashdot.org
"If you're like most people, you think advertising and marketing
work--just not on you. Robert Levine's The Power of Persuasion
demonstrates how even the best-educated cynics among us can be
victimized by sales pitches."
--The Globe and Mail
"Levine puts [his] analysis in the service of his real mission--to
arm the reader against manipulation."
--The Wall Street Journal
"This wonderful book will change the way you think and act in many
realms of your life."
--Philip Zimbardo former president, American Psychological
Association
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