Built-In Social Essential Social Marketing Practices for Every Small Business
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Form:Einzelkauf Download
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Sprache:Englisch
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eBook Format:PDF
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16,99 €
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Produktdetails
Format
Kopierschutz
Ja
Family Sharing
Nein
Text-to-Speech
Nein
Erscheinungsdatum
20.03.2013
Verlag
PolitySeitenzahl
224 (Printausgabe)
Dateigröße
2411 KB
Auflage
1. Auflage
Sprache
Englisch
EAN
9781118631898
How to redesign your business for social relevance and
profitable success
Marketing today is driven by the customer. The old mindset was
finding customers for your products and services. The new one is
collaborating with the customers whose trust you have earned to
develop better products and services for them. Businesses that
succeed today acknowledge that they are in shared relationships
with customers, employees, and other influencers in the
community--even competitors. Built-In Social provides a
step-by-step approach to building a business channel that aligns
your business with its ideal customers and ensures your
organization's continued relevance and success.
* Intended for mainstream businesses that want to get results
from social media networking and marketing but have been frustrated
by the obstacles, namely, the lack of a basic method or structure
(and a practical step-by-step approach) for converting relevant
social qualities into profitable outcomes
* Author Jeff Korhan is a speaker, trainer, and coach helping
mainstream small businesses increase their influence, enhance
customer relationships, and accelerate growth
Built-In Social will show you how to turn visibility,
authenticity, accessibility, community, and relevance into
measurable and profitable gains.
profitable success
Marketing today is driven by the customer. The old mindset was
finding customers for your products and services. The new one is
collaborating with the customers whose trust you have earned to
develop better products and services for them. Businesses that
succeed today acknowledge that they are in shared relationships
with customers, employees, and other influencers in the
community--even competitors. Built-In Social provides a
step-by-step approach to building a business channel that aligns
your business with its ideal customers and ensures your
organization's continued relevance and success.
* Intended for mainstream businesses that want to get results
from social media networking and marketing but have been frustrated
by the obstacles, namely, the lack of a basic method or structure
(and a practical step-by-step approach) for converting relevant
social qualities into profitable outcomes
* Author Jeff Korhan is a speaker, trainer, and coach helping
mainstream small businesses increase their influence, enhance
customer relationships, and accelerate growth
Built-In Social will show you how to turn visibility,
authenticity, accessibility, community, and relevance into
measurable and profitable gains.
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