The Discourse of Online Consumer Reviews
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- Hardcover ausgewählt
- Taschenbuch
- eBook
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Sprache:Englisch
199,99 €
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Lieferung nach Hause
Beschreibung
Produktdetails
Einband
Gebundene Ausgabe
Erscheinungsdatum
19.06.2014
Verlag
Bloomsbury AcademicSeitenzahl
216
Maße (L/B/H)
24/16,1/1,6 cm
Gewicht
496 g
Sprache
Englisch
ISBN
978-1-4411-9628-6
Online reviews are a quintessentially 'late modern' form of communication, centring on practices of consumption and evaluation. They are an underexplored genre exploding in number due to web 2.0 functionality. The Discourse of Online Reviews is the first book to provide an account of the discursive, pragmatic and rhetorical features of this rapidly growing form of technologically-mediated communication. Examining a corpus of over 1,000 consumer reviews, Camilla Vasquez explores many of the discourse features that are characteristic of this rapidly growing, computer-mediated and primarily text-based genre. She investigates the language used by reviewers as they forge connections with their audiences to draw them into their stories, as they construct their expertise and authority on various subjects and as they evaluate and assess their consumer experiences. Along the way, they display their implicit knowledge about the very genre in which they are participating. This book adopts an eclectic approach to the analysis of discourse, and explores topics such as evaluation, identity and intertextuality as they occur in online reviews of hotels, restaurants, recipes, films and other consumer products.
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