Summary: The E-Myth Revisited - Michael E. Gerber Why Most Small Businesses Don't Work and What to Do About It
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Form:Einzelkauf Download
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Sprache:Englisch
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Verlag:Primento Digital
6,99 €
inkl. gesetzl. MwSt.Beschreibung
Produktdetails
Format
ePUB
Kopierschutz
Ja
Family Sharing
Nein
Text-to-Speech
Ja
Erscheinungsdatum
15.02.2013
Verlag
Primento DigitalSeitenzahl
10 (Printausgabe)
Dateigröße
858 KB
Sprache
Englisch
EAN
9782806235602
This ebook offers a summary of the book "The EMyth Revisited" by Michael E. Gerber. The entrepreneurial myth is that most small businesses are started by entrepreneurs. Not so, says Michael E. Gerber, most are started by technicians who enjoy handson work and making new products. Therefore, they are too focused on issues within the business, rather than the business as a whole. Gerber proposes an ingenious solution to this problem: the owner should look upon the business as a prototype that they want to expand in the future. In this way, the company itself becomes the handson product.
In The EMyth Revisited, Gerber shows how to implement this process, using examples from successful business leaders. As Thomas Watson says, "[w]e didn't do business at IBM, we built one.'' Gerber explains how to develop a franchise mentality, and how much of your resources should be spent on each sector of your business. He suggests what type of management systems should be put in place as your business grows.
His argument is a simple one: in order to end as a mature company, you must also begin as one, at least in your thinking. The theories and strategies within The EMyth Revisited have been proved effective by a number of large, successful businesses.
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