How to Sell to an Idiot 12 Steps to Selling Anything to Anyone
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Sprache:Englisch
11,99 €
inkl. gesetzl. MwSt.Beschreibung
Produktdetails
Format
Kopierschutz
Ja
Family Sharing
Nein
Text-to-Speech
Nein
Erscheinungsdatum
03.01.2006
Verlag
John Wiley & SonsSeitenzahl
224 (Printausgabe)
Dateigröße
2435 KB
Auflage
1. Auflage
Sprache
Englisch
EAN
9780471750895
HOW TO SELL TO AN IDIOT
Selling to customers looking to get the most bang for their buck
is a difficult feat. The only customers tougher than hagglers are
the ones so uninformed about what they are buying, they don't even
realize when they are getting the deal of a lifetime.
In How to Sell to an Idiot, authors John Hoover
and Bill Sparkman show you how to ignore your own inner idiot and
start selling more by doing less of what doesn't work and more of
what does. Along with a wealth of proven sales guidance and
effective techniques, you'll learn how to:
* Use idiot-proof planning and preparation to make prospecting
far more effective
* Use idiot-speak to connect with prospects and gather vital
information that makes selling easy
* Spice up your sales pitch for faster closings and larger
sales
* Wring referrals out of clients like water from a sponge
* And much more!
"Selling is an act of compassion. Sales professionals must
believe that their products and services will improve the quality
of their customers' lives. Hoover and Sparkman get that. Selling
must also be fun-for the salesperson and the customer. How to Sell
to an Idiot makes it clear that the first laugh of the day must be
at ourselves."
--Roger P. DiSilvestro, former Chairman and CEO, Athlon Sports
Publishing and coauthor of The Art of Constructive
Confrontation
"How to Sell to an Idiot hits the bull's-eye. Great practical
steps that will help anyone in sales reach the goal line. Truly a
creative approach with fresh new ideas delivered with humor."
--Charles S. Dreyer, Director of Sales-Southern California
Coastal Region, K. Hovnanian Homes, a Fortune 500 company
"How to Sell to an Idiot provides an entertaining and creative
look at the formula for sales success. Insightful and fun, you'd
have to be an idiot not to add this book to your resource
library!"
--Chip Cummings, international speaker, marketing expert, and
author of Stop Selling and Start Listening
Selling to customers looking to get the most bang for their buck
is a difficult feat. The only customers tougher than hagglers are
the ones so uninformed about what they are buying, they don't even
realize when they are getting the deal of a lifetime.
In How to Sell to an Idiot, authors John Hoover
and Bill Sparkman show you how to ignore your own inner idiot and
start selling more by doing less of what doesn't work and more of
what does. Along with a wealth of proven sales guidance and
effective techniques, you'll learn how to:
* Use idiot-proof planning and preparation to make prospecting
far more effective
* Use idiot-speak to connect with prospects and gather vital
information that makes selling easy
* Spice up your sales pitch for faster closings and larger
sales
* Wring referrals out of clients like water from a sponge
* And much more!
"Selling is an act of compassion. Sales professionals must
believe that their products and services will improve the quality
of their customers' lives. Hoover and Sparkman get that. Selling
must also be fun-for the salesperson and the customer. How to Sell
to an Idiot makes it clear that the first laugh of the day must be
at ourselves."
--Roger P. DiSilvestro, former Chairman and CEO, Athlon Sports
Publishing and coauthor of The Art of Constructive
Confrontation
"How to Sell to an Idiot hits the bull's-eye. Great practical
steps that will help anyone in sales reach the goal line. Truly a
creative approach with fresh new ideas delivered with humor."
--Charles S. Dreyer, Director of Sales-Southern California
Coastal Region, K. Hovnanian Homes, a Fortune 500 company
"How to Sell to an Idiot provides an entertaining and creative
look at the formula for sales success. Insightful and fun, you'd
have to be an idiot not to add this book to your resource
library!"
--Chip Cummings, international speaker, marketing expert, and
author of Stop Selling and Start Listening
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