The Phoenix Effect 9 Revitalizing Strategies No Business Can Do Without
37,99 €
inkl. gesetzl. MwSt.Beschreibung
Produktdetails
Format
Kopierschutz
Ja
Family Sharing
Nein
Text-to-Speech
Nein
Erscheinungsdatum
01.07.2002
Verlag
PolitySeitenzahl
256 (Printausgabe)
Dateigröße
1108 KB
Auflage
1. Auflage
Sprache
Englisch
EAN
9780471214670
International turn-around gurus describe how to rescue a company
from the brink of disaster
Why, even in the best of economic times, do so many apparently
healthy companies fail? The surprising answer offered by the
authors of this breakthrough book is "denial," or more
specifically, the inability of top management to acknowledge that
they've been backing a losing strategy and to take the necessary,
often traumatizing, steps required to set their companies on the
right course. Using cogent case studies and lessons learned from
working with Fortune 500 executives who have survived tough
turnarounds, Pate and Platt vividly describe what happens when good
strategies go bad. Drawing upon their experiences at top firms,
they develop proven real-world turnaround strategies, tools, and
techniques and show readers how to put them to work in their
companies.
from the brink of disaster
Why, even in the best of economic times, do so many apparently
healthy companies fail? The surprising answer offered by the
authors of this breakthrough book is "denial," or more
specifically, the inability of top management to acknowledge that
they've been backing a losing strategy and to take the necessary,
often traumatizing, steps required to set their companies on the
right course. Using cogent case studies and lessons learned from
working with Fortune 500 executives who have survived tough
turnarounds, Pate and Platt vividly describe what happens when good
strategies go bad. Drawing upon their experiences at top firms,
they develop proven real-world turnaround strategies, tools, and
techniques and show readers how to put them to work in their
companies.
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