Beschreibung
Produktdetails
Format
Kopierschutz
Ja
Family Sharing
Nein
Text-to-Speech
Nein
Erscheinungsdatum
31.07.2008
Herausgeber
Bill Sharpe + weitereVerlag
WileySeitenzahl
434 (Printausgabe)
Dateigröße
2895 KB
Auflage
1. Auflage
Sprache
Englisch
EAN
9780470723098
Properly researched and intelligently deployed, scenario planning
is today's most powerful tool for understanding and preparing
for an uncertain future. Yet it remains a niche approach, poorly
understood by leaders at large. To bring it into the strategy
mainstream, leaders need advice on how to turn concepts (scenarios)
into actions (strategy).
Scenarios for Success delivers a unique and coherent
account of the state of the scenario planning art. It is aimed
particularly at those trying to implement its findings. Striking a
balance between theory and practice, the contributors show how and
why the core techniques of scenario thinking have endured and are
still valuable, while bringing new tools and processes that keep
scenario planning in touch with modern realities.
is today's most powerful tool for understanding and preparing
for an uncertain future. Yet it remains a niche approach, poorly
understood by leaders at large. To bring it into the strategy
mainstream, leaders need advice on how to turn concepts (scenarios)
into actions (strategy).
Scenarios for Success delivers a unique and coherent
account of the state of the scenario planning art. It is aimed
particularly at those trying to implement its findings. Striking a
balance between theory and practice, the contributors show how and
why the core techniques of scenario thinking have endured and are
still valuable, while bringing new tools and processes that keep
scenario planning in touch with modern realities.
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