Produktbild: Health Program Management

Health Program Management From Development Through Evaluation, 2nd Edition

109,99 €

inkl. gesetzl. MwSt., Versandkostenfrei


Beschreibung

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

13.10.2014

Verlag

John Wiley & Sons

Seitenzahl

384

Maße (L/B/H)

23,4/17,5/2,3 cm

Gewicht

612 g

Auflage

2nd edition

Sprache

Englisch

ISBN

978-1-118-83470-1

Beschreibung

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

13.10.2014

Verlag

John Wiley & Sons

Seitenzahl

384

Maße (L/B/H)

23,4/17,5/2,3 cm

Gewicht

612 g

Auflage

2nd edition

Sprache

Englisch

ISBN

978-1-118-83470-1

Herstelleradresse

Libri GmbH
Europaallee 1
36244 Bad Hersfeld
DE

Email: GPSR Kontakt

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  • Produktbild: Health Program Management
  • List of Figures, Tables, and Exhibits xi
     
    Preface xv
     
    Acknowledgments xxi
     
    The Author xxiii
     
    Chapter 1 The Work of Managers in Health Programs 1
     
    Key Definitions 2
     
    The Work of Program Managers in Terms of Core and Facilitative Activities 7
     
    Core Activities in Program Management Work 7
     
    Facilitative Activities in Program Management Work 12
     
    Roles Played by Program Managers: The Mintzberg Model 17
     
    Competencies That Underpin Program Management Work 20
     
    Managing Health Programs Ethically 24
     
    Managers and the Success of Programs 29
     
    Appendix A: Example of a Health Program: The Global Health Program of The Bill and Melinda Gates Foundation 35
     
    Appendix B: Example of a Health Project: The Mass General Care Management Project 37
     
    Chapter 2 Developing/Strategizing the Future 39
     
    Developing the Underlying Theory of a Program 40
     
    Using Program Theory and Logic Models in Establishing and Maintaining Effective Stakeholder Relationships 42
     
    Developing/Strategizing Activity 44
     
    Situational Analysis: Determining a Program's Current Situation 45
     
    Reconsidering and Revising a Program's Current Situation 54
     
    Assessing and Controlling Performance to Achieve Desired Results 59
     
    The Link between Developing/Strategizing and the Performance of Programs 66
     
    Writing a Business Plan 67
     
    Planning for Interventions Undertaken by Programs 69
     
    Chapter 3 Designing For Effectiveness 81
     
    Creating Organization Designs 82
     
    Key Concepts in Formal Organization Design 83
     
    Application of the Key Organization Design Concepts 99
     
    Informal Aspects of Organization Designs 102
     
    Designing Program Logic Models 107
     
    The Staffing Process in Health Programs 109
     
    Chapter 4 Leading to Accomplish Desired Results 119
     
    Leading Defined 120
     
    Influence and Leading; Interpersonal Power and Influence 121
     
    Motivation as a Basis for Leading Effectively 123
     
    The Ongoing Search to Understand Effective Leading 139
     
    Toward an Integrative Approach to Effective Leading in Health Programs 151
     
    Chapter 5 Making Good Management Decisions 161
     
    Decision Making Defined 162
     
    Involving Other Program Participants in Decision Making 163
     
    Key Characteristics of Management Decisions and Decision Making in Programs 166
     
    The Decision-Making Process 168
     
    Chapter 6 Communicating for Understanding 203
     
    Communicating: Key to Effective Stakeholder Relations 204
     
    A Model of the Communication Process 208
     
    Barriers to Communicating Effectively 211
     
    Communicating within Programs 217
     
    Communicating with External Stakeholders 222
     
    Communicating When Something Goes Wrong 226
     
    Chapter 7 Managing Quality--Totally 237
     
    Quality Defined 239
     
    Measuring Quality 241
     
    Managing Quality 242
     
    A Total Quality Approach to Managing Quality 243
     
    Patient/Customer Focus 244
     
    Continuous Improvement 245
     
    Teamwork 254
     
    Chapter 8 Commercial and Social Marketing 269
     
    Commercial Marketing 270
     
    Social Marketing 270
     
    Commercial Marketing in Health Programs 271
     
    The Five Ps of Commercial Marketing 276
     
    Social Marketing in Health Programs 288
     
    Conducting Social Marketing Initiatives in Health Programs 289
     
    Ensuring the Success of Social Marketing Initiatives 294
     
    Ethics Considerations in Commercial and Social Marketing Strategies 295
     
    Appendix C: A Step-by