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Philosophy of Marketing

Aus der Reihe SAGE Library in Marketing
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Beschreibung

Produktdetails

Einband

Gebundene Ausgabe

Herausgeber

Mark Tadajewski + weitere

Verlag

Sage Publications

Seitenzahl

2032

Maße (B/H)

15,6/23,4 cm

Sprache

Englisch

ISBN

978-1-4462-7491-0

Beschreibung

Rezension

"After having immersed themselves in the contents of these five wide-ranging volumes, research students and scholars alike will have been exposed to the very best epistemologically pluralistic marketing education available. Following Bachelard, such a scholarly course of instruction will enable them to a make deliberate choice amongst the many alternative paradigms, epistemologies and methodologies on offer, and not to remain prisoners of one dominant model" 

Professor Bernard Cova 20130610

Produktdetails

Einband

Gebundene Ausgabe

Herausgeber

Verlag

Sage Publications

Seitenzahl

2032

Maße (B/H)

15,6/23,4 cm

Sprache

Englisch

ISBN

978-1-4462-7491-0

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Kolibri 360 GmbH
Ettore-Bugatti-Straße 6-14
51149 Köln
DE
produktsicherheit@kolibri360.de

Herstelleradresse

SAGE Publications
1 Oliver's Yard 55 City Road
EC1Y 1SP London
GB
orders@sagepub.co.uk

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  • Produktbild: Philosophy of Marketing
  • VOLUME ONE: HISTORICAL AND PHILOSOPHICAL OVERVIEW
    PART ONE: MARKETING'S HISTORICAL DEVELOPMENT: MULTIPLE PARADIGMATIC PERSPECTIVES
    Scholarly Research in Marketing - William Wilkie and Elizabeth Moore
    Exploring the 'Four Eras' of Thought Development
    Early Development of the Philosophy of Marketing Thought - D.G. Brian Jones & David Monieson
    Another Discipline for the Market Economy - Franck Cochoy
    Marketing as a Performative Knowledge and Know-How for Capitalism
    The Practical Domain of Marketing - Raymond Benton Jr.
    The Notion of a 'Free' Enterprise Economy as a Guise for Institutionalized Marketing Power
    A History of Schools of Marketing Thought - Eric Shaw and D.G. Brian Jones
    The Commodity Approach in Marketing Research - Walter Zinn and Scott Johnson
    Is It Really Obsolete?
    Aldersonian Functionalism - Roger Smalley and John Fraedrich
    An Enduring Theory in Marketing
    PART TWO: PHILOSOPHICAL OVERVIEWS
    On Making Marketing More Scientific - Johan Arndt
    Role of Orientations, Paradigms, Metaphors and Puzzle-Solving
    Art or Science? 50Years of Marketing Debate - Stephen Brown
    Philosophical Tensions in Consumer Inquiry - P. Peter
    Alternative Ways of Seeking Knowledge in Consumer Research - Laurel Anderson Hudson and Julie Ozanne
    The De-Americanization of Marketing Thought - Nikhilesh Dholakia, A. Fuat Firat and Richard Bagozzi
    In Search of a Universal Basis
    PART THREE: LOGICAL EMPIRICISM AND MARKETING
    The Ordering of Marketing Theory - Mark Tadajewski
    The Influence of McCarthyism and the Cold War
    Marketing Science - A. Fuat Firat
    Issues Concerning the Scientific Method and the Philosophy of Science
    Positivism and Paradigm Dominance in Consumer Research: Toward Critical Pluralism and Rapprochement - Shelby Hunt
    Critical Marketing Studies - Mark Tadajewski
    Logical Empiricism, 'Critical Performativity' and Marketing Practice
    VOLUME TWO: GENERAL THEORY AND THE REALISM VERSUS RELATIVISM DEBATES
    PART ONE: MARKETING, GENERAL THEORY AND GENERALIZATIONS
    General Theories and the Fundamental Explananda of Marketing - Shelby Hunt
    Empirical Generalizations, Theory and Method - A. Ehrenberg
    The Contingency Approach - Valarie Zeithaml, P. 'Rajan' Varadarajan and Carl Zeithaml
    Its Foundations and Relevance to Theory-Building and Research in Marketing
    Revisiting the Structural Framework for Marketing Management - Michael Hyman
    Middle-Range Theory Construction of the Dynamics of Organizational Marketing-Buying Behavior - Arch Woodside
    Designing Research with In-Built Differentiated Replications - Mark Uncles and Simon Kwok
    PART TWO: TRUTH, REALISM AND RELATIVISM IN MARKETING
    Current Issues in the Philosophy of Science: Implications for Marketing Theory - A Panel Discussion - J. Paul Peter
    Marketing, Scientific Progress and Scientific Method - Paul Anderson
    Truth in Marketing Theory and Research - Shelby Hunt
    On Method in Consumer Research - Paul Anderson
    A Critical-Relativist Perspective
    Marketing - Geoff Easton
    A Critical-Realist Approach
    Modern Truth and Postmodern Incredulity - Craig Thompson
    A Hermeneutic Deconstruction of the Meta-Narrative of 'Scientific Truth' in Marketing Research
    VOLUME THREE: ALTERNATIVE AND MULTIPLE PARADIGMS
    PART ONE: INTERPRETIVE RESEARCH: CONSUMER CULTURE THEORY
    Consumer Culture Theory (CCT): 20Years of Research - Eric Arnould and Craig Thompson
    Putting Consumer Experience back into Consumer Research - Craig Thompson, William Locander and Howard Pollio
    The Philosophy and Method of Existential Phenomenology
    Towards an Epistemology of Consumer Culture Theory - Søren Askegaard and Jeppe Trolle Linnet
    Phenomenology and the Context of Context
    PART TWO: CRITICAL, FEMINIST, POSTMODERN AND POST-COLONIAL THOUGHT
    The Critical Imagination - Jeff Murray and Julie Ozanne
    Emancipatory Interests in Consumer Research
    Feminist Thought - Julia Bristor and Eileen Fischer
    Implications for Consumer Research
    Theoretical and Philosophical Implications of Postmodern Debates - A. Fuat Firat and Nikhilesh Dholakia
    Some Challenges to Modern Marketing
    Postmodernism and Marketing - John O'Shaughnessy and Nicholas O'Shaughnessy
    Separating the Wheat from the Chaff
    Post-Colonialism and Marketing - Gavin Jack
    PART THREE: NEGOTIATING MULTIPLE PARADIGMS: JUSTIFICATIONS AND FRAMEWORKS
    Multiparadigm Perspectives on Theory-Building - Dennis Gioia and Evelyn Pitre
    Meta-Triangulation - Marianne Lewis and Andrew Grimes
    Building Theory from Multiple Paradigms
    Iterative Triangulation - Marianne Lewis
    A Theory Development Process Using Existing Case Studies
    Beyond Incommensurability? Empirical Expansion on Diversity in Research - Andrea Davies and James Fitchett
    Incommensurable Paradigms, Cognitive Bias and the Politics of Marketing Theory - Mark Tadajewski
    VOLUME FOUR: RETHINKING CONCEPTS
    PART ONE: DEVELOPING CONCEPTS AND THEORIES
    A Framework for Conceptual Contributions in Marketing - Deborah MacInnis
    A Conceptual Framework for Evaluating Interdisciplinary Research in Marketing - Julie Ozanne, Edward Fern and Manjit Yadav
    Theoretical Modeling in Marketing - K. Sridhar Moorthy
    Developing Successful Theories in Marketing - Shelby Hunt
    Insights from Resource-Advantage Theory
    Critical Marketing Theory - Dawn Burton
    The Blueprint?
    PART TWO: WAYS OF INTERPRETING
    Interpreting Consumers - Craig Thompson
    A Hermeneutical Framework for Deriving Marketing Insights from Texts of Consumers' Consumption Stories
    Pursuing the Meaning of Meaning in the Commercial World - David Glen Mick et al
    An International Review of Marketing and Consumer Research Founded on Semiotics
    Literary Criticism and Consumer Research - Barbara Stern
    Overview and Illustrative Analysis
    The Bridge from Text to Mind - Linda Scott
    Adapting Reader-Response Theory to Consumer Research
    Feminist Literary Theory and Advertising Research - Barbara Stern
    A New 'Reading' of the Text and the Consumer
    Making the Ad Perfectly Queer - Steven Kates
    Marketing 'Normality' to the Gay Men's Community?
    Deconstructive Strategy and Consumer Research - Barbara Stern
    Concepts and Illustrative Exemplar
    VOLUME FIVE: CONSUMER STUDIES
    PART ONE: CONCEPTUALIZING THE CONSUMER
    Remembering Motivation Research - Mark Tadajewski
    Toward an Alternative Genealogy of Interpretive Consumer Research
    Behavioral Decision Research - John Payne, James Bettman and Eric Johnson
    A Constructive-Processing Perspective
    A Modest Proposal for Creating Verisimilitude in Consumer Information Processing Models and Some Suggestions for Establishing a Discipline to Study Consumer Behaviour - Russell Belk
    Ethnopsychology - John O'Shaughnessy
    A Return to Reason in Consumer Behaviour
    Choice and Choicelessness in the Paradigm of Marketing - Nikhilesh Dholakia and Ruby Roy Dholakia
    The Sociology of Consumption - Hélène Cherrier and Jeff Murray
    The Hidden Facet of Marketing
    Postmodern Paralysis - Miriam Catterall, Pauline Maclaran and Lorna Stevens
    The Critical Impasse in Feminist Perspectives on Consumers
    Working Consumers - Bernard Cova and Daniele Dalli
    The Next Step in Marketing Theory?
    PART TWO: METHODOLOGY AND METHODS
    Falsifying Laboratory Results through Field Tests - Rajeev Batra and Wilfried Vanhonacker
    A Time-Series Methodology and Some Results
    Historical Methodology - Ronald Fullerton
    The Perspective of a Professionally Trained Historian Turned Marketer
    Personal Interviews in Cultural Consumer Research - Johanna Moisander, Anu Valtonen and Heidi Hirsto
    Post-Structuralist Challenges
    Market-Oriented Ethnography - Eric Arnould and Melanie Wallendorf
    Interpretation Building and Marketing Strategy Formulation
    The Field behind the Screen - Robert Kozinets
    Using Netnography for Marketing Research in Online Communities
    Projective Techniques in Taiwan and Asia-Pacific Market Research - Clive Boddy
    Videography in Marketing and Consumer Research - Russell Belk and Robert Kozinets
    Methodology and Industrial Networks - G. Easton
    Participatory Action Research - Julie Ozanne and Bige Saatcioglu