Modeling Trust Context in Networks

From the reviews:

“The author achieves a brilliant equilibrium of various terms in a relatively small volume, making it very easy to read. Readers can easily understand various trust issues and the modeling of trust context elements. … I found this book a valuable contribution to the literature in social, computer, and information sciences. It certainly will make interesting reading for researchers, students, and professionals in fields such as online and viral marketing, public relations, news agencies using social networks, and information services.” (F. J. Ruzic, Computing Reviews, February, 2014)