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Produktbild: Public Relations and Communication Management

Public Relations and Communication Management Current Trends and Emerging Topics

319,99 €

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Beschreibung

Produktdetails

Einband

Gebundene Ausgabe

Erscheinungsdatum

13.05.2013

Abbildungen

Tabellen, schwarz-weiss

Herausgeber

Sriramesh Krishnamurthy + weitere

Verlag

Taylor & Francis

Seitenzahl

430

Maße (L/B/H)

23,5/15,7/2,8 cm

Gewicht

770 g

Sprache

Englisch

ISBN

978-0-415-63089-4

Beschreibung

Produktdetails

Einband

Gebundene Ausgabe

Erscheinungsdatum

13.05.2013

Abbildungen

Tabellen, schwarz-weiss

Herausgeber

Verlag

Taylor & Francis

Seitenzahl

430

Maße (L/B/H)

23,5/15,7/2,8 cm

Gewicht

770 g

Sprache

Englisch

ISBN

978-0-415-63089-4

Herstelleradresse

Libri GmbH
Europaallee 1
36244 Bad Hersfeld
DE

Email: GPSR Kontakt

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  • Produktbild: Public Relations and Communication Management

  • Chapter 1: Furnishing the Edifice: Ongoing Research on Public Relations as a Strategic Management Function James E. Grunig

    Chapter 2: Feminist Phase Analysis in Public Relations: Where Have We Been? Where Do We Need to Be? Larissa A. Grunig

    Chapter 3: The Relationship Between Public Relations and Marketing in Excellent Organizations: Evidence from the IABC Study James E. Grunig & Larissa A. Grunig

    Chapter 4: Refurnishing the Grunig Edifice: Strategic Public Relations Management, Strategic Communication and Organization Leadership Nigel M. de Bussy

    Chapter 5: Symmetry, Social Media, and the Enduring Imperative of Two-way Communication Sandra Duhe & Donald K. Wright

    Chapter 6: Aligning Public Relations with the Demands of Globalization: Conceptual Foundations for a Theory of Global Public Relations Krishnamurthy Sriramesh, Yunna Rhee, & Minjung Sung

    Chapter 7: Conceptualizing Publics and Constructing Public Relations Theory: Situational Theory of Problem Solving and its new Research Jeong-Nam Kim & Lan Ni

    Chapter 8: Measuring the Edifice: Public Relations Measurement and Evaluation Practices over the course of 40 Years Fraser Likely & Tom Watson

    Chapter 9: Strategic Communication and Conflict Resolution: Contributions to Institutionalization in Public Relations Kenneth D. Plowman & Robert I. Wakefield

    Chapter 10: Power and Influence in Public Relations Bruce Berger & Bryan Reber

    Chapter 11: A philosophy of Reflective Ethical Symmetry: Comprehensive Historical and Future Moral Approaches in the Excellence Theory Shannon Bowen & Tiffany Derville Gallicano

    Chapter 12: Globalization, Public Relations, and Activism for Social Change: A culture-centered Approach Mohan J Dutta

    Chapter 13: The Effects of Organization-Public Relationship Types and Quality on Crisis Attributes Chun-ju Flora Hung-Baesecke & Yi-Ru Regina Chen

    Chapter 14: Public Relations Historiography: Perspectives of a Functional-Integrative Stratification Model Guenter BenteleChapter 15: Organizational Contexts and Strategic Impacts Dejan Vercic & Ana Tkalac Vercic

    Chapter 16: Institutionalization, Organizations, and Public Relations Anne Gregory, Emanuele Invernizzi, & Stefania Romenti

    Chapter 17: Strategic Communication: Pillars and Perspectives of an Alternative Paradigm Derina R. Holtzhausen & Ansgar Zerfass

    Chapter 18: The Pretoria School of Thought: From Strategy to Governance to Sustainability Estelle de Beer, Benita Steyn, & Ronel RensbergChapter 19: The Grunig Legacy in Academic Studies and Professional Practice in Latin America Maria Aparecida Ferrari

    Chapter 20: The Process of Conducting the Excellence Study: A Personal Reconstruction of Leadership David Dozier & Lou Williams

    Chapter 21: The Influence of Excellence: A Citation Analysis of Excellence Study in Public Relations Scholarship, 1992 - 2011 Yi-Hui Christine Huang & Joanne Chen Lu