Beschreibung
Produktdetails
Einband
Taschenbuch
Verlag
LAP LAMBERT Academic PublishingSeitenzahl
408
Sprache
Englisch
ISBN
978-3-8484-8277-1
Implementation of Quality Management: An Internal Marketing Perspective This book is a practical guide for scientific community and practitioners in the area of quality management. There has been a rising interest among academician and professionals in examining the applicability and usefulness of quality management methods in different sectors of the economy. Many organizations that have implemented quality management have achieved substantial benefits, but it is clear that implementation initiatives in some organizations have failed to live up to expectations. These mixed results point to a need to identify the factors that lie behind the success and failures of quality management programs. This book high lights the factors that promote successful quality management implementation in different organizations. It is for anyone who wants to improve their organizational process and productivity to enhance the overall performance of the organization. It is particularly significant for those who are at the beginning stage of quality management learning in the perspective of internal marketing which is thought provoking for academicians and professionals.
Noch keine Bewertungen vorhanden
Verfassen Sie die erste Bewertung zu diesem Artikel
Helfen Sie anderen Kundinnen und Kunden durch Ihre Meinung.
Kurze Frage zu unserer Seite
Vielen Dank für dein Feedback
Wir nutzen dein Feedback, um unsere Produktseiten zu verbessern. Bitte habe Verständnis, dass wir dir keine Rückmeldung geben können. Falls du Kontakt mit uns aufnehmen möchtest, kannst du dich aber gerne an unseren Kund*innenservice wenden.
zum Kundenservice