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  • Produktbild: No B.S. Guide to Marketing to Leading Edge Boomers & Seniors
  • Produktbild: No B.S. Guide to Marketing to Leading Edge Boomers & Seniors

No B.S. Guide to Marketing to Leading Edge Boomers & Seniors The Ultimate No Holds Barred Take No Prisoners Roadmap to the Money

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Beschreibung

Go Where the Money Is

BOOMERS & SENIORS:

  • Hold over 50% of the nation's wealth and more of its discretionary spending
  • 46% have net worths exceeding $2-million
  • Hold $1 out of every $2 available to advertisers, marketers, merchants, and service providers

This is not a book about social good or business...

Beschreibung

Go Where the Money Is

BOOMERS & SENIORS:


  • Hold over 50% of the nation's wealth and more of its discretionary spending

  • 46% have net worths exceeding $2-million

  • Hold $1 out of every $2 available to advertisers, marketers, merchants, and service providers

This is not a book about social good or business excellence or broad, big, sweeping ideas. It is a manual about getting money from those who have it and are, given reason and their interests met, very willing to spend it -on just about everything, and more of it, at higher average prices than any other consumers.

Covers:

  • What leading-edge boomers and seniors buy and why they buy it: the diversity and amount of their spending will surprise you

  • Opportunities with The Affluent and The Still-Working: while 10,000 retire every day, 72% of boomers plan to keep working past age 65

  • The power of profiling: learn how to sub-divide this market, develop the profile of your ideal customer within this demographic, and use it profitably

  • The New American Family: 2 and 3 generations under one roof: what does this mean to your business?

  • The 10 best advantages of marketing to boomers and seniors and how to leverage them: Capitalize on conditioned behaviors and imbedded commands

  • How to incorporate the power of...frame of reference, familiarity, classic credibility, fear and stress reduction, aspirations, and ambition in your advertising, marketing, and selling

  • Lessons from and secrets of: AARP, Disney, Playboy, psychics and mentalists, 7-figure income financial advisors, dentists and lawyers, the mattress store with prices starting 6X the national price average, the J. Crew Co., Facebook, Coke vs. Pepsi, and others

    • Produktdetails

    Einband

    Taschenbuch
    Erscheinungsdatum

    13.11.2012
    Verlag Entrepreneur Press
    Seitenzahl

    240

    Produktdetails

    Einband

    Taschenbuch
    Erscheinungsdatum

    13.11.2012
    Verlag Entrepreneur Press
    Seitenzahl

    240
    Maße (L/B/H)

    22,8/14,9/1,8 cm
    Gewicht

    432 g
    Sprache

    Englisch
    ISBN

    978-1-59918-450-0
    Herstelleradresse

    Libri GmbH
    Europaallee 1
    36244 Bad Hersfeld
    DE

    Email: gpsr@libri.de

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    • Produktbild: No B.S. Guide to Marketing to Leading Edge Boomers & Seniors
    • Produktbild: No B.S. Guide to Marketing to Leading Edge Boomers & Seniors