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Guerrilla Marketing for Coaches Six Steps to Building Your Million-Dollar Coaching Practice

22,99 €

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Beschreibung

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

01.04.2012

Verlag

Ingram Publishers Services

Seitenzahl

262

Maße (L/B/H)

22,9/15,2/1,6 cm

Gewicht

430 g

Sprache

Englisch

ISBN

978-1-61448-156-0

Beschreibung

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

01.04.2012

Verlag

Ingram Publishers Services

Seitenzahl

262

Maße (L/B/H)

22,9/15,2/1,6 cm

Gewicht

430 g

Sprache

Englisch

ISBN

978-1-61448-156-0

Herstelleradresse

Libri GmbH
Europaallee 1
36244 Bad Hersfeld
DE

Email: [email protected]

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  • Produktbild: Guerrilla Marketing for Coaches
  • Produktbild: Guerrilla Marketing for Coaches

  • Table of Contents:
    Step I: Lay a Solid Strategic Foundation
    Chapter One: The opportunity is greatest when you think of yourself as more than a coach
    Chapter Two: The three requirements for ongoing success as a coach
    Chapter Three: Choose a profitable target market
    Chapter Four: Understand the needs in your market
    Chapter Five: Develop robust coaching solutions for your market
    Chapter Six: Develop your compelling marketing message and brand

    Step II: Use Low-Cost, High-Impact Tactics to Get Clients
    Chapter Seven: Set up your testing laboratory
    Chapter Eight: The most powerful tactic in your arsenal—conversations to get referrals
    Chapter Nine: Alliances to bring you a stream of business
    Chapter Ten: Achieve expert status through information and by educating your market
    Chapter Eleven: Internet marketing tactics
    Chapter Twelve: Leadership to build your credibility
    Chapter Thirteen: Creative strategies to reach top decision makers and VIPs
    Chapter Fourteen: SPECIAL REPORT—GET THAT FIRST CLIENT

    Step III: Close Engagements
    Chapter Fifteen: Overcome low-pricing self-esteem
    Chapter Sixteen: Ask questions that engage and assess fit
    Chapter Seventeen: Handle concerns and objections with finesse and grace
    Chapter Eighteen: Strategies to close the deal
    Chapter Nineteen: How to write a powerful proposal—and when not to

    Step IV: Keep Clients for Life, or at Least for a Long, Long Time
    Chapter Twenty: The value of your first client, and every client that follows
    Chapter Twenty-One: Deliver value and create raving fans
    Chapter Twenty-Two: From foothold to a major presence

    Step V: Build a Firm to Enjoy Lasting Wealth
    Chapter Twenty-Three: The firm-builder mindset
    Chapter Twenty-Four: How to develop a framework that turns into ongoing wealth
    Chapter Twenty-Five: Twelve steps to a successful book
    Chapter Twenty-Six: Information products to get up to 100 times the price of a book
    Chapter Twenty-Seven: Group coaching packages, seminars, subscriptions, and leadership circles
    Chapter Twenty-Eight: Certify others and/or license your content
    Chapter Twenty-Nine: Get bigger engagement by contracting with or hiring other coaches and experts
    Chapter Thirty: Develop tools for clients and for other coaches
    Chapter Thirty-One: Create a center of excellence or an institute

    Step VI: Create Your Million-Dollar Business Plan
    Chapter Thirty-Two: Your million-dollar business model
    Chapter Thirty-Three: Your action plan