Produktbild: Million Dollar Consulting Proposals

Million Dollar Consulting Proposals How to Write a Proposal That's Accepted Every Time

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Beschreibung

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

07.12.2017

Verlag

John Wiley & Sons Inc

Seitenzahl

224

Maße (L/B/H)

23,4/15,4/1,8 cm

Gewicht

272 g

Auflage

1. Auflage

Sprache

Englisch

ISBN

978-1-118-09753-3

Beschreibung

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

07.12.2017

Verlag

John Wiley & Sons Inc

Seitenzahl

224

Maße (L/B/H)

23,4/15,4/1,8 cm

Gewicht

272 g

Auflage

1. Auflage

Sprache

Englisch

ISBN

978-1-118-09753-3

Herstelleradresse

Libri GmbH
Europaallee 1
36244 Bad Hersfeld
DE

Email: gpsr@libri.de

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  • Produktbild: Million Dollar Consulting Proposals
  • Acknowledgments ix
     
    Introduction xi
     
    Chapter 1 Business Vows: What Is a Proposal and Why It Is Necessary 1
     
    What They Can Do and What They Can't Do 1
     
    Their Place in Your Business Model 5
     
    Why You Don't Provide Proposals for Just Anyone 9
     
    The Role of Conceptual Agreement 12
     
    The Concept of Value (Not Time and Materials) 14
     
    Notes 18
     
    Chapter 2 Five Steps Toward Great Leaps: How to Prepare Yourself and the Client 19
     
    Determining the Economic Buyer 19
     
    Developing Trusting Relationships 23
     
    Establishing Outcome-Based Business Objectives 27
     
    Establishing Metrics for Progress and Success 30
     
    Establishing Value and Impact 33
     
    Notes 37
     
    Chapter 3 Avoiding Gatekeepers, Intermediaries, and Goblins: Accepting Rejection and Rejecting Acceptance 39
     
    Utilizing Mutual, Enlightened Self-Interest 39
     
    Using Guile and Other Art Forms 43
     
    Using Explosives 46
     
    Avoiding Delegation 50
     
    Ensuring Support 54
     
    Note 56
     
    Chapter 4 The Architecture of Successful Proposals: The Million Dollar Consulting(r) Proposal Structure 57
     
    The Nine Key Components 57
     
    Notes 75
     
    Chapter 5 One Dozen Golden Rules for Presenting Proposals: Steak and Sizzle Are Hard to Beat 77
     
    Speed and Responsiveness 77
     
    Accurate Re-creations 81
     
    Counterintuitive: No Pitch or Promotion 85
     
    To Be or Not to Be (In Person) 89
     
    Defi nitive Dates and Times 93
     
    Notes 96
     
    Chapter 6 Why Bad Things Happen to Good People Who Wait: Moving Mountains 97
     
    How and When to Follow Up 97
     
    What to Anticipate and How to Cope 100
     
    Overcoming Last-Minute Objections 104
     
    Overcoming Legitimate Obstacles 108
     
    Creating a Signature (or Something Else) 111
     
    Notes 114
     
    Chapter 7 First, Let's Kill All the Lawyers: Shakespeare Really Meant That We Needed Them 115
     
    Dealing With the Legal Department 115
     
    How to Avoid the Legal Department 118
     
    Utilizing Your Own Attorney 122
     
    Effective and Ineffective Compromise 125
     
    The Golden Handshake 129
     
    Notes 133
     
    Chapter 8 The Dreaded RFP (Request for Proposals): Why Fill Out the Truly Boring in Triplicate? 135
     
    The Beauties of Being a Sole-Source Provider 135
     
    How to Massage RFPs so That They Look Like You 139
     
    How to Offer Additional Value 142
     
    How to Use Public Meetings for Leverage 145
     
    When to Run for the Hills 149
     
    Notes 152
     
    Chapter 9 Retainers Are to Projects as Montrachet Is to Thunderbird: The Wonder of Access to Your Smarts 153
     
    The Three Variables of a Retainer 153
     
    The Need to Control Scope Creep and Scope Seep 157
     
    How to Assertively Pursue Renewals 160
     
    How to Stimulate More Retainers 164
     
    Chapter 10 In the Unlikely Event You Need Oxygen: We Don't Anticipate a Crash, But There Are Some Things You Ought to Know 171
     
    What to Do With Requests for Delays Based on Time and Money 171
     
    What to Do If Rejected 175
     
    How to Improve Your Proposals Constantly 178
     
    How to Maximize Your Successes and Fees 181
     
    When to Stop Writing Proposals 185
     
    Note 187
     
    Virtual Appendix 188
     
    Sample Proposals 189
     
    Index 203