Produktbild: Million Dollar Consulting Proposals

Million Dollar Consulting Proposals How to Write a Proposal That's Accepted Every Time

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Beschreibung

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

29.11.2011

Verlag

John Wiley & Sons Inc

Seitenzahl

224

Maße (L/B/H)

23,4/15,4/1,8 cm

Gewicht

278 g

Auflage

1. Auflage

Sprache

Englisch

ISBN

978-1-118-09753-3

Beschreibung

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

29.11.2011

Verlag

John Wiley & Sons Inc

Seitenzahl

224

Maße (L/B/H)

23,4/15,4/1,8 cm

Gewicht

278 g

Auflage

1. Auflage

Sprache

Englisch

ISBN

978-1-118-09753-3

Herstelleradresse

Libri GmbH
Europaallee 1
36244 Bad Hersfeld
DE

Email: gpsr@libri.de

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  • Produktbild: Million Dollar Consulting Proposals
  • Acknowledgments ix

    Introduction xi

    Chapter 1 Business Vows: What Is a Proposal and Why It Is Necessary 1

    What They Can Do and What They Can't Do 1

    Their Place in Your Business Model 5

    Why You Don't Provide Proposals for Just Anyone 9

    The Role of Conceptual Agreement 12

    The Concept of Value (Not Time and Materials) 14

    Notes 18

    Chapter 2 Five Steps Toward Great Leaps: How to Prepare Yourself and the Client 19

    Determining the Economic Buyer 19

    Developing Trusting Relationships 23

    Establishing Outcome-Based Business Objectives 27

    Establishing Metrics for Progress and Success 30

    Establishing Value and Impact 33

    Notes 37

    Chapter 3 Avoiding Gatekeepers, Intermediaries, and Goblins: Accepting Rejection and Rejecting Acceptance 39

    Utilizing Mutual, Enlightened Self-Interest 39

    Using Guile and Other Art Forms 43

    Using Explosives 46

    Avoiding Delegation 50

    Ensuring Support 54

    Note 56

    Chapter 4 The Architecture of Successful Proposals: The Million Dollar Consulting® Proposal Structure 57

    The Nine Key Components 57

    Notes 75

    Chapter 5 One Dozen Golden Rules for Presenting Proposals: Steak and Sizzle Are Hard to Beat 77

    Speed and Responsiveness 77

    Accurate Re-creations 81

    Counterintuitive: No Pitch or Promotion 85

    To Be or Not to Be (In Person) 89

    Definitive Dates and Times 93

    Notes 96

    Chapter 6 Why Bad Things Happen to Good People Who Wait: Moving Mountains 97

    How and When to Follow Up 97

    What to Anticipate and How to Cope 100

    Overcoming Last-Minute Objections 104

    Overcoming Legitimate Obstacles 108

    Creating a Signature (or Something Else) 111

    Notes 114

    Chapter 7 First, Let's Kill All the Lawyers: Shakespeare Really Meant That We Needed Them 115

    Dealing With the Legal Department 115

    How to Avoid the Legal Department 118

    Utilizing Your Own Attorney 122

    Effective and Ineffective Compromise 125

    The Golden Handshake 129

    Notes 133

    Chapter 8 The Dreaded RFP (Request for Proposals): Why Fill Out the Truly Boring in Triplicate? 135

    The Beauties of Being a Sole-Source Provider 135

    How to Massage RFPs so That They Look Like You 139

    How to Offer Additional Value 142

    How to Use Public Meetings for Leverage 145

    When to Run for the Hills 149

    Notes 152

    Chapter 9 Retainers Are to Projects as Montrachet Is to Thunderbird: The Wonder of Access to Your Smarts 153

    The Three Variables of a Retainer 153

    The Need to Control Scope Creep and Scope Seep 157

    How to Assertively Pursue Renewals 160

    How to Stimulate More Retainers 164

    Chapter 10 In the Unlikely Event You Need Oxygen: We Don't Anticipate a Crash, But There are Some Things You Ought to Know 171

    What to Do With Requests for Delays Based on Time and Money 171

    What to Do If Rejected 175

    How to Improve Your Proposals Constantly 178

    How to Maximize Your Successes and Fees 181

    When to Stop Writing Proposals 185

    Note 187

    Virtual Appendix 188

    Sample Proposals 189

    Index 203