How Pleasure Works Why we like what we like

"The book inside is an even better book than the one the title promises... Bloom is a superb writer. His gift is in writing beautifully but plainly, and anticipating everything a reader will need to know in order to appreciate the point he will ultimately make...it was a great pleasure to read" Globe and Mail (Canada) "Paul Bloom is among the deepest thinkers and clearest writers in the science of mind today. He has a knack for coming up with genuinely new insights about mental life...and making them seem second nature through vivid examples and lucid explanations" -- Steven Pinker "Bloom is a serious professional who knows his stuff" -- Michael Bywater Literary Review "Thoughtful and entertaining" Times Literary Supplement "Bloom's book is different from the slew already out there about happiness. No advice here about how to become happier by organising your closets; Bloom is after something deeper than the mere stuff of feeling good" -- Robin Heniq The Scotsman