New Vocabularies, Old Ideas Culture, Irishness and the Advertising Industry

«Neil O’Boyle’s study of Irishness and the Irish advertising business significantly enriches our understanding of important industrial and cultural phenomena. His deft analysis treats a number of key and interrelated dynamics including national identity, representation and self-representation, consumerism and globalisation. Among the book’s many strengths is the way it opens up a lens on Celtic Tiger circumstances in a post-Celtic Tiger era.» (Diane Negra, Professor of Film Studies and Screen Culture, University College Dublin)