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Produktbild: Political Marketing
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Political Marketing

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Beschreibung

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

14.03.2011

Herausgeber

Paul Baines

Verlag

Sage Publications

Seitenzahl

1240

Maße (L/B/H)

24,9/17,7/10,9 cm

Gewicht

2400 g

Sprache

Englisch

ISBN

978-1-84920-784-3

Beschreibung

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

14.03.2011

Herausgeber

Paul Baines

Verlag

Sage Publications

Seitenzahl

1240

Maße (L/B/H)

24,9/17,7/10,9 cm

Gewicht

2400 g

Sprache

Englisch

ISBN

978-1-84920-784-3

EU-Ansprechpartner

Zeitfracht Medien GmbH
Ferdinand-Jühlke-Straße 7
99095 Erfurt
DE

Herstelleradresse

SAGE Publications
1 Oliver's Yard 55 City Road
EC1Y 1SP London
GB

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  • Produktbild: Political Marketing
  • VOLUME ONE: POLITICAL MARKETING: CONCEPTS AND THEORIES
    Political Marketing: Structure and process - P. Butler and N. Collins
    Political Marketing: Lessons from the mainstream - J. Egan
    Overview of Political Candidate Marketing - P. Kotler
    Political Marketing-Vive La Difference! - A. Lock and P. Harris
    Political Marketing and the Marketing Concept - A. O'Cass
    America's Political Market - N.J. O'Shaughnessy
    Political Marketing: Lessons for political science - M. Scammell
    The Marketing of Political Candidates - A. Shama
    Reconciling Marketing with Political Science: Theories of political marketing - D. Wring
    A Model of Primary Voting Behavior - B.I. Newman and J.N. Sheth
    The Product, Sales and Market-Oriented Party - J. Lees-Marshment
    A Critique of the Lees-Marshment Market-Oriented Party Model - R.P. Ormrod
    Marketing the Political Product - D.M. Reid
    ACORN in the Political Marketplace - D.A. Yorke and S.A. Meehan
    Effects of Political Advertising - C. Atkin and G. Heald
    Political Advertising: A neglected policy issue in marketing - Michael L. Rothschild
    Strategies For Success From the Political Marketers - P.B. Niffenegger
    Money, Mail and Markets: Reflections on direct mail in American politics - N. O'Shaughnessy and G. Peele
    Political Marketing and Party Development in Britain: A "secret" history - D. Wring
    Marketing and Political Campaigning: Mutually exclusive or exclusively mutual? - P.R. Baines and J. Egan
    Exploring the Positioning Process in Political Campaigning - P.R. Baines, B.R. Lewis and B. Ingham
    Political 'Market' Classification for Strategic Marketing Implications - P. Baines, R. Brennan and J. Egan
    VOLUME TWO: THE POLITICAL MARKETING MIX: STRATEGY AND IMPLEMENTATION
    The Application of Marketing to British Politics - G. Smith and J. Saunders
    The Gender Gap in Voter Attitudes and Behavior: Some advertising implications - B. Newman and B.I. Sheth
    The Political Marketing Planning Process: Improving image and message in strategic target areas - P. Baines, B.R. Lewis and P. Harris
    Product Attribute-Based Voter Segmentation and Resource-Advantage Theory - P. Baines, R. Worcester, D. Jarrett and R. Mortimore
    Market Segmentation and Product Differentiation in Political Campaigns: A technical feature perspective - P.R. Baines, R.M. Worcester, D. Jarrett and R. Mortimore
    Building a Political Brand: Ideology or voter-driven strategy - P. Reeves, L. de Chernatony and M. Carrigan
    Strategic Political Segmentation: A new approach for a new era of political marketing - I.G. Smith and A. Hirst
    Positioning Political Parties: The 2005 UK general election - I.G. Smith
    New Labour: A study of the creation, development and demise of a political brand - J. White and L. de Chernatony
    Spin Doctoring in British and German Election Campaigns: How the press is being confronted with a new quality of political PR - F. Esser, C. Reinemann and D. Fan
    Negative versus Positive Television Advertising in U.S. Presidential Campaigns, 1960-1988 - L.L. Kaid and A. Johnston
    Negative Political Advertising: Some empirical findings - S. Merritt
    Political Advertising Believability and Information Source Value during Elections - A. O'Cass
    Researching Political Markets: Market-oriented or populistic? - P.R. Baines and R.M. Worcester
    Negativity in the Evaluation of Political Candidates - J.G. Klein and R. Ahluwalia
    Speaking Truth to Power? Pollsters as Campaign Advisors - D. Kavanagh
    The Dynamics of Voter Behavior and Influence Processes in Electoral Markets: A consumer behavior perspective - A. O'Cass and A. Pecotich
    The Permanent Campaign: The integration of market research techniques in developing strategies in more uncertain political climate - N. Sparrow and J. Turner
    Promoting Distrust? A Chronicle of the 2005 British General Election Advertising Campaigns - J. Dermody and S. Hanmer-Lloyd
    The Value of Party Election Broadcasts for Electoral Engagement - R. Scullion and Dermody
    Long-Term Performance of Political Parties: Towards a competitive resource-based perspective - R. Lynch, P.R. Baines and J. Egan
    Research Note: The EU constitution and the British public: what the polls tell us about the campaign that never was - P. Baines and M. Gill
    VOLUME THREE: ETHICS, PRACTICES AND ADVANCES IN POLITICAL MARKETING
    The Political Brand: A consumer perspective - I.G. Smith and A. French
    Friends and Relations: Long-term approaches to political campaigning - D. Dean and R. Croft
    Political Advertising: Why is it so boring? - M. Scammell and A. Langer
    Political Advertising and Information Seeking: Comparing exposure via traditional and internet channels - L.L. Kaid
    The Professionalisation of Political Communication - R. Negrine and D. Lilleker
    Constructivist Mind: False memory, freedom, and democracy - W. Cwalina and A. Falkowski
    Marketing the Political Message: American influences on British practices - P. Baines
    The Ethics of Political Marketing Practices: The rhetorical perspective - S. Banker
    The Strategy to Market Fine Gael in 1981 - D.M. Farrell
    An Investigation into the Relationship between Political Activity Levels and Political Market Orientation - S. Henneberg and R. Ormrod
    Machiavellian Marketing: The development of corporate lobbying in the UK - P. Harris and A. Lock
    Political Relationship Marketing - S. Henneberg and N. O'Shaughnessy
    Interpreting Discourse: A critical discourse analysis of the marketing of an extreme right party - M. Moufahim, M. Humphreys, D. Mitussis and J. Fitchett
    The Selling of Terror: The symbolisations and positioning of Jihad - N.J. O'Shaughnessy and P. Baines
    The Dark Side of Political Marketing: Islamist propaganda, reversal theory and British Muslims - P. Baines, N.J. O'Shaughnessy, K. Moloney, B. Richards, S. Butler and M. Gill
    Towards an Ethical Framework for Political Marketing - N. O'Shaughnessy
    The Wisdom of the War Room: US campaigning and Americanisation - M. Scammell
    Does the European Union (EU) Need a Propaganda Watchdog like the US Institute of Propaganda Analysis to Strengthen its Democratic Civil Society and Free Markets? - J. Fawkes and K. Moloney
    The 'Americanisation' Myth in European Political Markets: A focus on the United Kingdom - P.R. Baines, C. Scheucher and F. Plasser
    Template Revolutions: Marketing US regime change in Eastern Europe - G. Sussman and S. Krader
    Measuring the Effect of Political Advertising and the Case of the 1995 Irish Divorce Referendum - P.L. Harris, A. Lock and N. O'Shaughnessy
    When the British Tommy Went to War, Public Opinion Followed - P. Baines and R. Worcester
    The Labour Campaign - D. Wring
    Political Marketing: The cause of a democratic deficit in Britain? - D. Lilleker